It’s also airing on the Fox station out of Salisbury, MD WBOC 16 (or I think it is, or it’s supposed to be) I would guess that that time would cost a lot more than the cable access channel.
Buying a half-hour of time is basically buying 16 commercials (8 minutes of ad time air every half hour, filled in by 22 minutes of TV show).
The net price of that time is less than what you would pay for 16 commercials, because the network pays money to be able to air the show, so the value to the station is the ad money less the amount of money they paid for the content.
The campaign is supplying content for free, and would probably get a break on the ad time as a result.
Salisbury is a minor market - this ad buy could have cost less than $75,000.
Perhaps considerably less depending on the timeslot.
However, Salisbury borders Sussex County, which she will definitely win by a good margin.
Every vote she needs to pick up is in New Castle County, but they did not buy time in Philadelphia, from what I have heard so far.
She received $4 million for 40 days worth of campaigning, or $100,000 a day.
As far as I can tell, the campaign has spent money on a website, a 30 second commercial, a 24 minute commercial, ad buys for the two commercials on local stations and probably a few thousand yard signs and t-shirts, plus most likely several phone banks, several rallies and likely a couple of mailers.
By my calculation, she's spent not much more than a million dollars so far.