“I don’t see it selling very well...”
- The reason that SAAB still is around in the car industry is that their products still feauture the means necessary to compete in the premium segment - a segment most car makers wish to belong to, but few master.
Look at the Japanese and their efforts of taking over the premium/luxury car segment of the market in Europe and America.
The Japanese car industry failed big time in Europe and also in many parts of America. The products simply did not meet up with the demanding and discerning ideas of craftsmanship and superior engineering that this category of the market was looking for.
Apart from this, I’d say the car loving portion of the upper class and the upper middle class in Europe and America fancies a bit of spirit into a vehicle.
Something a Lexus never will have.
Sometimes the mix was a little on the heavy side and an extra set of spark plugs was kept in the glove box as a backup.
It was real good on mosquitoes though...