He ran against a loud mouth, late night TV huckster buffoon
Which is pretty much my opinion of McCain's biggest supporter.... Sarah Palin
Not to mention a failed Congressional rep who barely earned a National Taxpayer's Union rating of 64% (actually BELOW Lamar! Alexander and Dick "the whip" Lugar).
By comparison, McCain consistently earns 90%+ ratings from the NTU. He's a real, proven fiscal conservative as opposed to Hayworth who simply talks the talk but didn't walk the walk.