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Ford's New Pickup Line: Like My Tough V-6?
Wall Street Journal ^ | 08/18/2010 | Joseph B. White

Posted on 08/20/2010 7:25:36 AM PDT by Responsibility2nd

Are U.S. pickup truck buyers prepared to set aside their love affair with V-8 engines and climb into more fuel-efficient models instead? Ford Motor Co. is about to run a high-stakes test of this by promoting a high-tech, six-cylinder engine in its best-selling vehicle.

This fall, Ford will introduce a 300 horsepower V-6 engine and a new six-speed transmission in its F-150 pickups—the No. 1 seller in a market where eight cylinders now rule. And for the first time, Ford will offer a V-6 in its popular crew cab model, which accounts for 60% of all F-150 sales, says F-150 marketing manager Mark Grueber.

Ford will also sell F-150s with a new 5.0 liter V-8 engine. Early next year, the company plans to start marketing F-150s with a 3.5 liter "Ecoboost" V-6 potent enough to tow an 11,300 pound trailer—big enough to haul a rodeo bull or two—that get up to 20% better fuel economy than a V-8 with comparable power.

Why is Ford pushing this strategy? The company is hedging the risk that its highly profitable vehicle line could get battered by another run-up in gasoline prices. It also must meet federal fuel economy rules that will steadily ratchet up the minimum mileage required for all vehicles.

(Excerpt) Read more at online.wsj.com ...


TOPICS: Business/Economy; Miscellaneous
KEYWORDS: energy; ford; fordtruck
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Why is Ford doing this?

From the article..... Now, the government is pushing auto makers to make even big pickups more efficient, the better to cut greenhouse gas emissions. Truck buyers, however, are not prepared to go back to the 1950s, when a Ford F-100 truck came with six-cylinder engines that only offered 115 horsepower.

1 posted on 08/20/2010 7:25:39 AM PDT by Responsibility2nd
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To: Responsibility2nd

I love V-8’s.


2 posted on 08/20/2010 7:28:07 AM PDT by freekitty (Give me back my conservative vote; then find me a real conservative to vote for)
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To: Responsibility2nd

I’ve been in plenty of full size trucks with a V6. No power - no guts.

Although I have been in a 2009 Toyota Tundra with a 4.0 litre V6. It was OK. Don’t know about hauling or towing anything with a V6, however.

But here’s the deal. If you think truck buyers will pay more for a V6, then you have rocks in your head. Especially when you consider a V6 might save you only 2-3 miles per gallon over a V8.


3 posted on 08/20/2010 7:30:16 AM PDT by Responsibility2nd (PALIN/MCCAIN IN 2012 - barf alert? sarc tag? -- can't decide)
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To: Responsibility2nd

A 3.5 liter 300hp V-6? I suspect it develops the 300hp at a very high rpm and also suspect the torque numbers to be low. You just can’t produce stump pulling torque with a 3.5 liter V-6.


4 posted on 08/20/2010 7:31:58 AM PDT by umgud (Obama is a failed experiment.)
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To: Responsibility2nd

Ford can make their F 150 more fuel efficient by dropping a 300ci 4 or 6 cylinder Diesel in it.


5 posted on 08/20/2010 7:32:01 AM PDT by BobinIL
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To: Responsibility2nd

I have not problem with 6 bangers.

Gearing is everything.

Actually, I never could understand the need for 300 hp to begin with.

Hopefully most of you know that over the road trucks are mainly 6 cyclinder diesels in the 300 - 400hp range.

Think you need that in your pickup?


6 posted on 08/20/2010 7:32:29 AM PDT by Pessimist
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To: Responsibility2nd

300 HP is a lot, considering my old pre-Magnum Dakota only supplies 125. It does okay everywhere except the freeway, where it is an anemic dog. Now if they could make a 6 that sounds like an 8......


7 posted on 08/20/2010 7:33:30 AM PDT by FlyVet
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To: BobinIL

Have you seen all the claptrap on the 2010 emission compliant diesels? Unbelievable cost and complexity.
And likely a bunch of reliability issues down the road.


8 posted on 08/20/2010 7:33:47 AM PDT by nascarnation
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To: Responsibility2nd

I remember back in the 80s when Ford and Chevy both put 4s in some of their full size models. Pathetic, weak machines.


9 posted on 08/20/2010 7:34:19 AM PDT by al_c (http://www.blowoutcongress.com)
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To: freekitty

I went to a demolition derby at the county fair last weekend and they had 4, 6, and 8 cylinder classes. In the end I’d say the entertainment factor was inversely proportional to the size of the engines.


10 posted on 08/20/2010 7:34:24 AM PDT by the_devils_advocate_666
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To: al_c

Or was that the 70s. Probably, the 70s.


11 posted on 08/20/2010 7:34:59 AM PDT by al_c (http://www.blowoutcongress.com)
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To: Pessimist

Both of my F150s are 6 cyclinders and they’re fine for driving and hauling a load.


12 posted on 08/20/2010 7:35:08 AM PDT by cripplecreek (Remember the River Raisin! (look it up))
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To: Pessimist
When I was the manager of a coal mine, my everyday pickup was a 1981 F-150 with a 300 cubic inch in line 6 motor. Transmission was the 4 speed with a granny gear low. It wasn't fast but I could pull big water pumps and air compressors around quite easily. In super low, it would climb a wall...
13 posted on 08/20/2010 7:35:47 AM PDT by Eric in the Ozarks (Impeachment !)
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To: Responsibility2nd

A V6 with 300 Horsepower.I’ll take one of those.Especially if it gets better fuel economy in the process.


14 posted on 08/20/2010 7:36:08 AM PDT by puppypusher
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To: Responsibility2nd

My pickup has a little over 500 RWHP, 1000 ft/lbs of torque and gets 24MPG running empty on the interstate. (Duramax Diesel.)

I could fumigate the intake with CNG and get as high as 60MPG on the diesel fuel, which can also be replaced with biofuel.

Economy, power and clean emissions can all co-exist in a diesel.


15 posted on 08/20/2010 7:36:21 AM PDT by IamConservative (Two wrongs don't make a right, but you might get even.)
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To: umgud

Sure.
But, really, how many pickup owners are pulling stumps?
or towing?

Or doing much more than driving around in a truck?


16 posted on 08/20/2010 7:37:10 AM PDT by SJSAMPLE
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To: Pessimist

You’re right. Gearing is everything. And IF I was gonna have a 6 banger; then I would want a 5 speed manual.

But... maybe I could be impressed with a 6 speed automatic.


17 posted on 08/20/2010 7:37:24 AM PDT by Responsibility2nd (PALIN/MCCAIN IN 2012 - barf alert? sarc tag? -- can't decide)
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To: Responsibility2nd

Why do truck buyers love V8s?

I’m not an automotive engineer, but I am an enthusiast. My simplistic understanding is that torque is generated by displacement and compression ratio. Therefore, you’ll never get as much torque from a V6 as you do a V8. You can get good HP numbers but HP, (again, a simplification), is how fast you apply the torque, that is, RPM.

That’s why rice burners quote high HP numbers. Their rotating mass weighs about 12 ounces, (exaggeration), so they can spin it at 7000 RPM.

A truck needs to make a lot of torque at low RPM... that’s where a V8 can shine. V6s can be nice, and if you get a big enough displacement, (bore size x stroke), it can do the job, but V8s rule.


18 posted on 08/20/2010 7:37:30 AM PDT by brownsfan (The average American: Uninformed, and unconcerned.)
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To: Responsibility2nd

I’ve got an F-150 with a 6 cylinder. Bought it because it was cheap. Doesn’t tow worth squat - has <4000 lb limit on towing - but will carry 1000+ lb in the bed OK. Works fine for the work I do, but I wouldn’t consider it for heavy work.

These sound like they have power but I would question torque and the RPM where it is delivered.


19 posted on 08/20/2010 7:38:49 AM PDT by Mr Rogers (When the ass brays, don't reply...)
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To: cripplecreek

just sold my 90 bronco with the 351 W in it and kept the F150 with the inline 6...


20 posted on 08/20/2010 7:39:15 AM PDT by stefanbatory (Insert witty tagline here)
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