It is not about beauty but effective marketing.
I do like this candidate, however, they are right, her site could use a little clean-up just to bring focus to her message. A campaign website should have a flow that, first sends the eye to the candidates name, then to a main message statement, then to a donation link (if that is your goal).
A slight re-arranging could help. Here are some examples:
http://www.williamsfortexas.com/
http://www.quayleforcongress.com/
http://www.jdforsenate.com/
None of this is anything against the candidate, heck, I’ll probably throw some money her way after checking her position statements and the like. Just following up on what others said so if she does stumble on this, it may help a little bit.