Posted on 07/25/2010 5:36:48 PM PDT by smokingfrog
Channel 39 will end its traditional newscasts by this fall to launch a new format called NewsFix, which discards on-camera anchors and reporters and focuses on natural sound and video to tell stories.
KIAH employees were informed Thursday about the changes, which apparently involve reassigning anchors and reporters to new, off-camera duties and signal a sharp reversal from the station's recent advertising campaign focusing on its lead anchor, Mia Gradney.
Roger Bare, Channel 39's general manager, said KIAH will be the pilot program for Tribune Broadcasting's NewsFix, which is expected to launch in late September or early October.
"The core concept is to focus more on storytelling by allowing those in the story to tell the story and to place video and audio at the center of all that we do," Bare said, repeating a sentence included in a memo given to employees.
One Channel 39 employee, who asked not to be identified because he was not authorized to speak on the station's behalf, said employees were told that the newscast would feature fast-paced stories, added special effects and a minimum of on-camera appearances by reporters or anchors.
"It's not going to be as much of a newscast as a collection of stories that will roll into each other," the employee said. "There will be natural sound, and you won't see the reporters.
"It will be news for people who don't watch news, which sounds a lot like opening a bar for people who don't drink."
NewsFix is the brainchild of Lee Abrams, the former radio executive who is Tribune Co.'s chief innovation officer. In an interview with the Chicago Tribune, Abrams said the company wants to "bring us into the 21st century in terms of what (viewers) see and hear.
(Excerpt) Read more at chron.com ...
The weather is usually hot so the weatherbabe should be too.
Good points.
Okay, if it floats your boat.
I turn my teevee on maybe twice a year to watch broadcast sport games.
Teeheevee advertising is SO annoying and insulting. To me.
Commentatorless news? Boooooooring.
buccaneer81 wrote:
Didnt the NFL once broadcast a game without any commentary?
You beat me to it. NBC did it in the early ‘80s. And it was a complete flop.
I watched the game, and it wasn’t a flop. I enjoyed it so much more than Madden/Summerall/etc going on and on “BAM”, etc.
It certainly would be better than hearing Cris Collingsworth ramble about something he doesn’t seem to understand, or Jawarski, or Theisman.
To image at 6 - Is she a native of Houston, or did she come down from Dallas?
Here bio says she was born abroad, military kid.
Here’s Casey at work, she’s just kinda appealing.
http://abclocal.go.com/ktrk/video?id=7568618
Nothing good can come from hanging around with people like that.
Though I want to thank you for posting a direct link to the video and not directing me first to a blog site.
http://abclocal.go.com/ktrk/video?id=7634027
Expect lower humidity again today with highs in the 90s. Look for much higher rain chances over the weekend.
Casey is getting a little heavy in the hips.
She needs some exercise. I’ll ask her over.
Man hands.
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