I know a lot of sf/f/h authors and it drives them nuts. The first question they get asked by publishers these days when they bring in a new book is “is there anyway we can market this as romance”, because that’s where the money is. That’s why we have Twilight and the various smutty vampire stuff, because it turns out romance readers are perfectly cool with mixing genres. Annoys me to no end though, reading a perfectly good horror book and all of a sudden everybody is trying to get in everybody else’s pants.
Twilight. That explains it perfectly. I have always enjoyed authors like King and Koontz, and my taste in movies is very similar. Generally speaking, I don’t like a bunch of mushy stuff mucking up a good thriller.