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They got you talking about it.....

Marketing 101. As long as they spell the name right, it is good publicity.

EXACTLY what I was thinking. The ABC radio news broadcast spent 30 seconds on this, complete with the McLean signature song.

I think this is more about generating water cooler talk about Government Motors than it is any real push to change the name. It smacks of desperation to me.

The last Chevy I owned was a '94 Lumina. It was a complete lemon. Any car company can sell a lemon. It's what they do to correct the problem: Chevy? The first and most important thing they wanted to know is where I financed it. Not with GMAC? Not our problem.

I talked with the VP for Customer Service in Detroit (last in a long line of people I talked with about this dud). This was mid-90's with all the "Pride is back" crapertising.

I said, "You promised quality and didn't deliver." His exact response to that statement was, "Maybe you should have thought about that BEFORE you bought a Chevy." He tried to backtrack that comment, but I assured him that I would tell THOUSANDS of people about that conversation in the coming DECADES. And. I have.

I traded that bomb in on a newly-redesigned '97 F-150 and have never considered another GM product since.