FWIW, universities spend a lot of time with players telling them what they can and cannot do. The players understand fully what the rules are and once a university learns of an impropriety, they are required to report it. What is hinted at in this penalty, and most negotiations include some confidentiality, is that USC knew of Bush’s acceptance of money and a place for his family to live, all in exchange for him agreeing to all this guy to be his agent. These schools know exactly what’s going on with these players.
I agree that if schools direct things they should go down.
Seems to me though that schools are being held responsible for the dumb things on the side players do and that isn't IMO the same thing.
I don't think schools know all things and control everything at all.
In this case Bush's parents were involved in this circus.