Still think that sounds fishy.
Maybe if you look at a few of the links below you will drop the “Fishy” comment.
http://sataid.net/forum/showthread.php?t=19333
http://www.amnavigator.com/blog/2010/02/05/parasite-alert-directcpv-loudmo-contextual-adware/
http://forums.cashcrate.com/showthread.php?t=33050
http://www.computing.net/answers/security/is-directcpv-popup-ad-spyware-or-adware/29165.html
http://support.mozilla.com/tiki-view_forum_thread.php?locale=it&comments_parentId=646309&forumId=1