Maybe if you look at a few of the links below you will drop the “Fishy” comment.
http://sataid.net/forum/showthread.php?t=19333
http://www.amnavigator.com/blog/2010/02/05/parasite-alert-directcpv-loudmo-contextual-adware/
http://forums.cashcrate.com/showthread.php?t=33050
http://www.computing.net/answers/security/is-directcpv-popup-ad-spyware-or-adware/29165.html
http://support.mozilla.com/tiki-view_forum_thread.php?locale=it&comments_parentId=646309&forumId=1
Ok, forget trying to give you the benefit of the doubt then. Looks to me from those links like anyone who installed those apps got nailed, just plain old tricked and made a fool out of.
There, happy? :-)
(Next time I’m trying to let you save face...understand what you’re reading and take the chance.)