CNN Plummets, Hosts Lose Nearly Half Their Audiences

Media Buyer Planner.com ^ | 3/29/10

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CNN’s most popular hosts have lost nearly half their audience over the last year in precipitous falls that have affected the entire network.

In February, the network came in last place among the cable news nets, trailing not only Fox News and MSNBC, but also behind HLN (formerly Headline News) and CNBC, reports The New York Times.

The first quarter of 2010 was Larry King’s worst quarter ever, with his audience down 43%, to 771,000 viewers, for the quarter and down 52% for the month of March. In the same quarter in 2009, Larry King’s show had 1.34 million viewers. King’s audience is just a quarter of the size of Sean Hannity’s Fox News show, is regularly beaten by Rachel Maddow on MSNBC, and is now fighting a sometimes-losing battle against a new competitor, Joy Behar on HLN.

Campbell Brown, too, dipped significantly, seeing its worst quarter ever in the advertiser-friendly 25-54 demo.

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Meanwhile, Fox News had its best year in terms of viewers in 2009, and continues to build its audience. Greta Van Susteren’s show jumped 25% in the quarter, while Bill O’Reilly’s show was up 28% (the biggest audience in prime time, with 3.65 million viewers) and Glenn Beck was up 50%.

Except for Fox News, the broadcast media have jumped so far in the tank with Barak Obama and his failed policies that they have lost all credibility. Having so completely embraced the rejected agenda of a President who would do better to resign before he is utterly defeated in 2012, the left wing press has shown itself so lacking in integrity that no one believes a word they broadcast.

[funfan]

Crud in Crud out

[TBP]

CNN’s most popular hosts have lost nearly half their audience over the last year

So now they're down to one viewer?

[FlingWingFlyer]

It appears as though now that the loony liberals finally have their “free healthcare”, they’ve gone back to watching cartoons.

[freedumb2003]

Rush once compared O’Reilly (IIRC) to Ted Baxter.

As much as I don’t like to disagree with El Rushbo, I submit that Larry King is Ted Baxter.

[gov_bean_ counter]

Sarah Palin’s Facebook page has more viewers than any of CNN’s news shows. Hahahahaha!!!!!!!

[funfan]

funny :)

[handmade]

Down to one viewer?

One part time viewer- let’s be accurate here.

[HerrBlucher]

Problem is, the more the msm loses, the farther left goes fox to pick up their viewers.

[TBP]

Well even their one viewer hs to sleep, eat, and visit the bathroom.

[freedumb2003]

>>Problem is, the more the msm loses, the farther left goes fox to pick up their viewers.<<

Sounds like the RNC.

[Beowulf9]

Gee, I wonder how much English TV would’ve been watched during 1775/76???

[theelephantway]

What I do not get is why I am oftentimes “forced” to watch CNN on TVs that are in public places such as airports, bars, waiting rooms.

If CNN was not on in these venues no one would even know what a CNN is.

[lastchance]

So what is the guy who left their audience going to watch for news now?

[funfan]

Maybe they are just not diverse enough

[JLS]

It appears as though now that the loony liberals finally have their “free healthcare”, they’ve gone back to watching cartoons.

No, the article specifically says Larry King's ratings are down.

[4rcane]

everyone is sick and tired of the media being lapdogs/guard dogs for the government instead of being watchdogs

[wjcsux]

Breaks my heart...

[Jet Jaguar]

it’s now 1/2 a viewer. Someone went to the bathroom and left the tv on.

[ProtectOurFreedom]

It’s a lack of blondes.