It costs a lot to produce any show for TV. She will probably net a couple hundred thousand.
It seems like she’s eager to show her old tribe in Alaska that she’s still working for and loyal to them.
I find the tough Alaskan culture to be exotic and interesting, but I really think she’s worn out the cuteness in her boosting the state while asking to be taken seriously as a national pol. She uses up a lot of her interview time talking about Alaska rather than about actual issues.
So I think in a couple of ways this venture takes her away from a serious candidacy in 2009. Rove was right, she can be a formidable and qualified candidate in ‘12, but to do so she’s got to use these last 8-9 months up to the start of the campaign wisely. I don’t think this is either a wise use of time or wise branding for a ‘12 presidential campaign.
I don't know how you figure that. She's asking for a salary of 1 to 1.5 million per show. The company will produce it. They are going to have to generate ten times that in revenue to break even.