How can he be #1? Romney is currently #32 on amazon.com best sellers list. I have been checking every day and I have not seen No Apology in the top 10. It got into the low teens last week but that's about it. Sarah Palin held the #1 spot on amazon.com for nearly 3 months.
Maybe the Mormon Church bought a ton of Mitt's book.
I trust Ben Smith about as much as I trust Olbermann and Matthews.