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White House revamps communications strategy
The Washington Post ^
| February 15, 2010
| Michael D. Shear
Posted on 02/16/2010 1:47:17 PM PST by Cheap_Hessian
White House officials are retooling the administration's communications strategy to produce faster responses to political adversaries, a more disciplined focus on President Obama's call for "change" in Washington and an increasingly selective use of the president's time.
The messaging adjustments are the result of an end-of-the-year analysis in which White House advisers said the president's communications team had not taken the initiative often enough and had allowed drawn-out debates in Congress, and relentless criticism by Republicans, to drown out his message.
"It was clear that too often we didn't have the ball -- Congress had the ball in terms of driving the message," communications director Dan Pfeiffer said. "In 2010, the president will constantly be doing high-profile things to be the person driving the narrative."
Senior White House aides described the changes as an aggressive response, aimed at producing fresh momentum for the president's faltering agenda and regaining the advantage ahead of the congressional midterm elections in November.
Vice President Biden's appearances on two Sunday morning talk shows were part of the new response -- in this case, to rebut former vice president Richard B. Cheney's accusations that the administration is weak on terrorism. Biden, who taped one of the shows in advance, said his predecessor was attempting to "rewrite history."
(Excerpt) Read more at washingtonpost.com ...
TOPICS: Government; News/Current Events
KEYWORDS: communication; message; obama; whitehouse
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To: Cheap_Hessian
Falling on their sword might be nice.
2
posted on
02/16/2010 1:49:16 PM PST
by
Da Coyote
To: Cheap_Hessian
Of course it’s always easier to blame the problem on poor communication or the stupidity of the listener instead of the message they are trying to foist on this nation.
3
posted on
02/16/2010 1:49:20 PM PST
by
highlander_UW
(Obama has lost or not saved over 4 million jobs!)
To: Cheap_Hessian
Yeah, he needs to make more speeches - THAT’s the ticket.
4
posted on
02/16/2010 1:49:34 PM PST
by
Izzy Dunne
(Hello, I'm a TAGLINE virus. Please help me spread by copying me into YOUR tag line.)
To: Cheap_Hessian
Obama, a good reader from his teleprompters, an extremely poor leader.
5
posted on
02/16/2010 1:50:20 PM PST
by
hgro
(Jerry Riversd)
To: Izzy Dunne
"In 2010, the president will constantly be doing high-profile things to be the person driving the narrative." Being a genius often means a lack of common sense!
6
posted on
02/16/2010 1:51:42 PM PST
by
rocksblues
(Obama, the biggest liar in the history of American politics!)
To: Cheap_Hessian
Yes, of course. That’s it. Not the message, no..../s
7
posted on
02/16/2010 1:53:30 PM PST
by
Cyber Liberty
(I'm Ellie Light!)
To: Cheap_Hessian
“the president will constantly be doing high-profile things to be the person driving the narrative.”
Driving Telma and Louise style...right off the cliff.
I like the way the WH is blaming Congress for the message. When will the Dems wake up and realize Obama does not have their, or the country’s, best interest in mind.
8
posted on
02/16/2010 1:53:48 PM PST
by
coaltrain
To: Cheap_Hessian
" relentless criticism by Republicans, to drown out his message. "
They cover up the cause and treat the symptoms, but don't get at the root of the problem for a cure....
Hey STUPIDS ? .......... IT'S THE MESSAGE and POLICIES NOT THE CRITICS !!
9
posted on
02/16/2010 1:59:24 PM PST
by
American Constitutionalist
(There is no civility in the way the Communist/Marxist want to destroy the USA)
To: Cheap_Hessian
Retooling your communications strategy is always a good move when your ship is taking on water, the pumps have broken down, and the Captain has locked himself in his quarters with his prayer rug.
10
posted on
02/16/2010 1:59:49 PM PST
by
Steely Tom
(Obama goes on long after the thrill of Obama is gone)
To: Cheap_Hessian
White House is rearranging the deck chairs on the Titanic.
To: Izzy Dunne
" Yeah, he needs to make more speeches - THATs the ticket. "
The key word is " Selective " ... more like, selective speeches...
As if we need to hear more of their crap.
12
posted on
02/16/2010 2:01:55 PM PST
by
American Constitutionalist
(There is no civility in the way the Communist/Marxist want to destroy the USA)
To: Cheap_Hessian
13
posted on
02/16/2010 2:02:40 PM PST
by
Carley
(Are you better off now than one year ago? HELL NO!!!!!)
To: hgro
It’s going to be more “ Selective Teleprompting “
14
posted on
02/16/2010 2:02:57 PM PST
by
American Constitutionalist
(There is no civility in the way the Communist/Marxist want to destroy the USA)
To: Cheap_Hessian
The Dems said the same crap in the 1990s: “We just need to work harder to get our message out there!”
15
posted on
02/16/2010 2:03:05 PM PST
by
Army Air Corps
(Four fried chickens and a coke)
To: Cheap_Hessian
While the lib/progressive look for just the right way to reframe their lies to try and make them resonate with more people, the Conservative movement is already miles ahead by just using the TRUTH.
With Conservatives, it's "what" you say; with libpros (liberal/progressives), it's "how" you say it.
All lies have an expiration date...sooner or later they will be exposed. The TRUTH is eternal and a lot easier to remember.
So "captain teleprompter" can revamp his communications all he wants, but he already well established as a socialist liar, hell-bent on taking down our country, and there are a lot of pissed off people out there who won't stand for it.
obama has essentially shut all doors for the majority, and no one listens to him, or watches him anymore; therefore his "revamped communications" will be just new lies to the choir...and that's all.
He is sickening...
"Captain Teleprompter"
16
posted on
02/16/2010 2:07:23 PM PST
by
FrankR
(Those of us who love AMERICA far outnumber those who love obama - your choice.)
To: Cheap_Hessian
Telling the truth would be a welcome change. I certainly hope they decide that allowing the release of normal records from Ozero’s past is also in the new strategy!
17
posted on
02/16/2010 2:07:41 PM PST
by
MortMan
(Viscous rumors are thickening.)
To: Carley
Bigger lies? for BIGGER WHOPPERS ....
Super Deluxe extremist Big Whoppers...
18
posted on
02/16/2010 2:07:50 PM PST
by
American Constitutionalist
(There is no civility in the way the Communist/Marxist want to destroy the USA)
To: Cheap_Hessian
These guys control both Houses of Congress and they act like the GOP are in control!
19
posted on
02/16/2010 2:07:58 PM PST
by
fortheDeclaration
("Our constitution was made only for a moral and religious people".-John Adams)
To: Cheap_Hessian
.
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