Free Republic
Browse · Search
News/Activism
Topics · Post Article

Skip to comments.

Toyota Dealers Pull ABC TV Ads; Anger Over 'Excessive Stories'
ABCNews ^ | February 08, 2010 | Joseph Rhee & Mark Schone

Posted on 02/08/2010 10:26:36 AM PST by Steelfish

Toyota Dealers Pull ABC TV Ads; Anger Over 'Excessive Stories' 'Punishment for Reporting' as Southeast Dealers Shift Commercial Money to Non-ABC Stations By JOSEPH RHEE and MARK SCHONE Feb. 8, 2010

Toyota dealers in five southeast states have pulled their commercials off ABC TV local affiliates, complaining about the coverage of Toyota safety problems by ABC News and its chief investigative correspondent Brian Ross.

Executives decide whether to recall the Prius over software glitch.The ad agency representing the 173 dealers told ABC affiliates last week that the shift was due to "excessive stories on the Toyota issues." The dealers shifted their commercial time buys to non-ABC stations in the same markets, "as punishment for the reporting," according to an ABC station manager.

ABC News and Ross began reporting on the problem of "runaway Toyotas" last November in a series of stories that preceded the large recalls ordered by the company, and apologies for quality shortcomings as well as misstatements about the extent of the defects. Toyota is now expected to add the 2010 Prius to its list of recalled vehicles.

(Excerpt) Read more at abcnews.go.com ...


TOPICS: Business/Economy; Japan; News/Current Events
KEYWORDS: abcnews; abctv; ads; automakers; toyota
Navigation: use the links below to view more comments.
first 1-2021-28 next last

1 posted on 02/08/2010 10:26:36 AM PST by Steelfish
[ Post Reply | Private Reply | View Replies]

To: Steelfish

Good for them.


2 posted on 02/08/2010 10:28:50 AM PST by NormsRevenge (Semper Fi ... Godspeed .. Monthly Donor Onboard .. Chuck DeVore - CA Senator. Believe.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: NormsRevenge

Ditto - good for them. MSM & networks only trying to help gov motors.


3 posted on 02/08/2010 10:32:38 AM PST by zlala
[ Post Reply | Private Reply | To 2 | View Replies]

To: zlala

How many different recalls are there a year by different mfrs. ?

I agree, this is abuse above and beyond concern for folks safety.


4 posted on 02/08/2010 10:33:52 AM PST by NormsRevenge (Semper Fi ... Godspeed .. Monthly Donor Onboard .. Chuck DeVore - CA Senator. Believe.)
[ Post Reply | Private Reply | To 3 | View Replies]

To: NormsRevenge

Maybe they are pushing this issue out of proportion. The question is, how can I tell?


5 posted on 02/08/2010 10:38:03 AM PST by HiTech RedNeck (I am in America but not of America (per bible: am in the world but not of it))
[ Post Reply | Private Reply | To 4 | View Replies]

To: NormsRevenge

I disagree. It is beginning to be seen that Toyota knew about these problems and deaths and dragged their feet. Just as Ford did with the Pinto and GM did with their trucks in the 80’s.

I had no problem with Toyota until these events. But when a company knows their vehicles (Throttle by wire) has a problem and they are too worried about their ‘reputation’ to do a recall, that is criminal.


6 posted on 02/08/2010 10:39:52 AM PST by kingpins10
[ Post Reply | Private Reply | To 4 | View Replies]

To: Steelfish
They ought to just start posting bottom-line prices on craigslist.

The main reason I never buy new vehicles is because I always feel like I've been had.

Buy a ten-year old clunker that's in decent shape and you can't get had for more than a few thousand buck.

7 posted on 02/08/2010 10:41:04 AM PST by E. Pluribus Unum (Islam is a religion of peace, and Muslims reserve the right to kill anyone who says otherwise.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Steelfish

I agree, good for Toyota.


8 posted on 02/08/2010 10:43:15 AM PST by rbbeachkid
[ Post Reply | Private Reply | To 1 | View Replies]

To: Steelfish
HURRAY FOR TOYOTA!

If ABC told the truth about HUSSEIN and his socialist ideas the same way they attacked the capitalists at Toyota, HUSSEIN's poll numbers would be in the mid-teens.

9 posted on 02/08/2010 10:43:49 AM PST by Recovering_Democrat
[ Post Reply | Private Reply | To 1 | View Replies]

To: Steelfish

Kelly Blue Book announced today that they are cutting their resale value listings of Toyotas by 3%.

Higher resale value for Toyotas is a major factor in keeping them on top in market share.

What’s bad for Toyota is good for GM. And Chrysler...


10 posted on 02/08/2010 10:44:13 AM PST by Buckeye McFrog
[ Post Reply | Private Reply | To 1 | View Replies]

To: kingpins10
The key word in the headline may well be "excessive". I am sure every news channel is reporting the story, yet Toyota only pulls advertsing from one? Makes me think that Toyota felt ABC was crossing the line between normal reporting and a clear bias against them.
11 posted on 02/08/2010 10:47:57 AM PST by Michael.SF. (At least Hitler got the Olympics for Germany)
[ Post Reply | Private Reply | To 6 | View Replies]

To: Steelfish
I'm sure that ABC will get the Government Motors ads to make up for the loss.

One Marxist hand washes the other.

12 posted on 02/08/2010 10:52:14 AM PST by Navy Patriot (Sarah and the Conservatives will rock your world.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Steelfish

Hyundai’s cars are based on Toyota engineering. How many complaints are lodged against Hyundai?

Road and Track did an independent scientific study of the Audi 5000’s sudden acceleration in 1986, based on the stories featured in Consumer Reports and 60 Minutes. They concluded that driver error may have been the reason after they studied driver actions during the studies.

Another interesting fact they unearthed was that Audi 5000 had a exact copy design with its sister Volkswagon Passat unit. The reports of sudden acceleration was equal to the VW, and every other car maker’s vehicles using automatic transmission. So R&T reviewed complaints on the Audi 5000 before and after Consumer Reports/60 Minutes and found after the media reported the story consumer complaints skyrocketed. Further, as the media tired of Audi 5000 story then the complaints dropped to pre-story level.

Another interesting action was noted in the R&T report: Complaints against Audi 4000/ VW Quantum did not rise after Consumer Reports/60 Minutes reports. The cars were engineered identical to the Audi 5000.

The conclusion of R&T was that media-driven hysteria was the reason for rise in Audi 5000 complaints. It took a decade for Audi to recover from the whole event. No one ever took Consumer Reports or 60 Minutes to task; their reputations grew from their own media stories that glossed over doubt and set them on high.


13 posted on 02/08/2010 10:54:03 AM PST by egannacht (Inalienable rights granted by...)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Steelfish

So sOrRy...we dIDn't mEAn aNy(burp)THinG bY iT....

14 posted on 02/08/2010 11:01:57 AM PST by RckyRaCoCo
[ Post Reply | Private Reply | To 1 | View Replies]

To: egannacht
"The conclusion of R&T was that media-driven hysteria was the reason for rise in Audi 5000 complaints"

That very well may be true, but that doesn't mean that auto companies aren't complicit in cover-ups about defective products - see: Ford Pinto. While it might be too soon to tell if this Toyota problem is overblown, there are some disturbing signs that Toyota has been aware of the problem, at least for a while.

I think it's also important to point that many manufactures share common parts suppliers, common parts and even share technology amongst themselves, almost all of them write their own proprietary software that controls the automobiles systems. I doubt very much that Hyandai and Toyota are sharing software even though there might be some engineering elements shared amongst the two companies.

15 posted on 02/08/2010 11:03:39 AM PST by OldDeckHand
[ Post Reply | Private Reply | To 13 | View Replies]

To: Steelfish

This whole un-intended acceleration story reminds me too much of the Audi story that 60 Minutes air 20+ years ago which really set Audi back at least in this country. What gives?


16 posted on 02/08/2010 11:08:53 AM PST by Jack Hydrazine
[ Post Reply | Private Reply | To 1 | View Replies]

To: OldDeckHand

Time will tell.

I owned an early 90s Toyota and the accelerator stuck several times. Come to find out the cause was the rug moving forward over time and jamming into the accelerator. Volvo and others solved this problem long ago with a peg and eyelet to keep the rugs in place.

Wonder if Toyota rugs have this rug problem fixed?


17 posted on 02/08/2010 11:09:08 AM PST by egannacht (Inalienable rights granted by...)
[ Post Reply | Private Reply | To 15 | View Replies]

To: Steelfish

Good for them. There are plenty of cable stations.


18 posted on 02/08/2010 11:10:10 AM PST by freekitty (Give me back my conservative vote; then find me a real conservative to vote for)
[ Post Reply | Private Reply | To 1 | View Replies]

To: egannacht
-- The conclusion of R&T was that media-driven hysteria was the reason for rise in Audi 5000 complaints. --

I had a reason to do similar research on the subject of tread separation, which is reported on a maker-by-maker basis. There was nearly a 100-fold increase in the rate of consumer reporting of tread separation following reporting of Ford/Firestone incidents.

Not to defend any of the design decisions, just to note that the rate of incident reports is media-driven.

19 posted on 02/08/2010 11:21:22 AM PST by Cboldt
[ Post Reply | Private Reply | To 13 | View Replies]

To: egannacht
"Wonder if Toyota rugs have this rug problem fixed?"

From what I understand, not entirely. I read and saw a couple interviews with Steve Wozniak last week. Apparently, this phenomenon happened to him earlier this year. He's convinced it's a software problem. Wozniak is a bit a strange, but it's tough to discount the diagnosis of a man who holds a number of computer-related patents and who's a pioneer in the world of computing. If the Woz thinks it's software, that would be a safe place to make your bets.

20 posted on 02/08/2010 11:24:14 AM PST by OldDeckHand
[ Post Reply | Private Reply | To 17 | View Replies]


Navigation: use the links below to view more comments.
first 1-2021-28 next last

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
News/Activism
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson