Which you can bet is exactly why the threw out the request. In the end it is a business and it is ALWAYS about money where business is concerned. It is the reason for which they exist, unless they are charitable in nature.
Why on earth would any business temp alienation of 97% of the population for a few thousand dollars, especially from a concern whose reliability in paying is in question?
The goal of Super Bowl ads is to make money and capture the viewers attention so they watch the game.
An ad showing two guys making out is likely to end the party amid projectile vomiting.
Have to go with CBS on this one, as painful as that is.
The Superbowl is the mother lode of all “earned media”. All of those reporters filling a whole week of airtime with nothing at all. It is a PR man’s dream.
IMHO, this is just another PR stunt looking for a little cheap publicity off of the Superbowl. There is no way in Hell these guys had enough money to air an ad, so instead they have gotten all sorts of airplay as the “forbidden” ad.
It is an effective tactic, no doubt. But let’s not pretend that CBS actually banned them, or anything. The worst thing in the World that could have happened to these guys was to have CBS say, “OK, we’ll run you ad. Now hand over the Two Million Dollars”...
I guess fags like to watch football too....
....though for different reasons.
CBS should have said, “Sure. Bring it on.” I’m guessing that the site in question didn’t have the $2 million plus necessary to pay for the slot and requested the time with the expectation that CBS will do what they did and reject the commercial. Then they reap the free publicity.
Does anybody know why Pepsi isn’t putting on ads this year?
I just heard on FOX that there will be no ads.
This commercial would be the polar opposite of the “man-law” beer commercials - a volatile combination.
They should save it for the new U.S. Army and Marines recruiting commercials...The Few, The Proud,...