Wonderful.
Now that is how little girls SHOULD dress.
Oh heck, at the risk of being labeled a prude by the “hip” contingent, big girls, too....
I note the noxious presence of the buzzword "edgy" in the advertising copy. Its actual meaning is "calculatedly offensive." The "edge" it refers to is the limits of acceptability, and it is used when those limits are being deliberately pushed. There isn't anything innocent about this, the people doing it know perfectly well what they're doing.
Too Cute!
Imagine that, little girls that dress like little girls.
Very nice.
Beautiful girls.