ManCrunch says that CBS's decision to nix its ad is 'straight-up discrimination.'
Posted on 01/30/2010 2:42:40 PM PST by presidio9
Super Bowl network CBS rejected an ad Friday from ManCrunch.com, a gay dating Web site.
"After reviewing the ad, which is entirely commercial in nature, our standards and practices department decided not to accept this particular spot," said CBS spokeswoman Shannon Jacobs. "We are always open to working with a client on alternative submissions."
CBS said it turned down the ad partly for financial reasons, but ManCrunch believes that there's more to it than that.
"It's straight-up discrimination," said Elissa Buchter, spokeswoman for the Toronto-based dating site.
Jacobs of CBS declined to comment on the charge of discrimination.
Buchter provided a copy of the CBS rejection letter to CNNMoney, which states that the ad "is not within the Network's broadcast standards for Super Bowl Sunday."
The letter also states that the CBS sales department "has had difficulty verifying [ManCrunch's] credit status."
Buchter said that basing the rejection on credit status doesn't make sense because "we offered to pay cash." But Jacobs said CBS has no record of any such offer.
CBS is charging up to $3 million for 30-second spots. Buchter said ManCrunch would have been charged $2.5 million for its ad and would have had no trouble paying it, since the newly formed company recently raised $40 million from investors.
Shortly before ManCrunch announced the rejection, Jacobs of CBS said her company was reviewing the ad and it was "just one of many."
Jacobs also said the spots were "virtually sold out. We have one, maybe two spots left."
ManCrunch's ad, which can be viewed on its Web site, shows two men watching the Super Bowl. Their hands brush each other in the potato chip bowl, which inspires a passionate, male-on-male make-out session.
ManCrunch is not alone. Godaddy,
(Excerpt) Read more at money.cnn.com ...
ManCrunch says that CBS's decision to nix its ad is 'straight-up discrimination.'
Some sensibible discrimination discernment by CBS for a change.
Blessings to Focus on the Family and Tim Tebow.
re: the pic — not too subtle with the allusions, are they?
Gays will just have to settle for the “Men seeking Men” section of Hanni-date.
I’m sure that was the entire point in the first place. I’m also pretty sure they won’t be getting many subscriptions from people who first leared about the site on FR.
While I have had a few gay friends who where football fans, I can say definitively that there are no gay couples in there 30's who hang stolen traffic signs in their living room. Or in their 20's for that matter.
Prop-8 RULES!
I completely disagree! Homosexuals know where the sites are and where to (ahem) get it. I say let it air and let the general public become more informed about this deviant behavior.
IMHO, the airing of the ad will do more harm for their movement than not airing it.........
Breeds die off with no reproductive system intact. I don’t think recruitment and indoctrination is self sustaining, advertising or not. Total self absorption when denying the obvious.
WTF, I need all the sponsors I can get on my gay show.
Why am I not surprised it’s based in in Toronto?
Nothing is gayer than a NO ENTRY sign.
Go Colts !!!!
If they had runs such and add then Fans would be demanding that this network be forever banned from airing the superbowl.
Hanni-date has a “men seeking men” section?
There are families watching, you fags. Give it up.
Gay foot ball fans? Nooooo. /s
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