This is the chance of a lifetime for Republicans with a clean, clear economic message but so far we are mucking around in social issues. We are making it a chance of a lifetime for Democrats.
Florida has low wages and no concentrations of high-paying professions. Most of the affluent either moved from other parts of the states to retire or from other countries. It’s entire economy is based disproportionately on tourism, real estate, and agriculture. The state does well when folks from elsewhere decided to sell the family business and lay out the cabbage for houses/restaurants, etc, but at times like this it gets hammered (see also Florida in the 1970s).