Posted on 01/05/2010 12:40:04 PM PST by Reaganez
FORD CAPS 2009 WITH 33 PERCENT SALES INCREASE, FIRST FULL-YEAR MARKET SHARE GAIN SINCE 1995
•Ford, Lincoln and Mercury December sales up 33 percent versus a year ago; highest sales month since May 2008
•Ford posts first full-year market share gain since 1995; December marks the 14th time in 15 months that Ford increased retail market share
•Record December sales delivered for Fusion (up 83 percent) and Escape (up 75 percent) ; Fusion sets new full-year sales record (180,671); Escape full-year sales (173,044) second best ever
•Ford’s F-Series tops best-seller lists again with December sales of 48,209 (up 16 percent) and full-year sales of 413,625; F-Series has been the best-selling truck in America for 33 years in a row and the best-selling vehicle, car or truck, for 28 years in a row
•New products drive Ford’s brand favorability and purchase consideration to record highs Download Full Sales Release (With Tables)
DEARBORN, Mich., Jan. 5, 2010 – Higher sales in every product category and for every brand propelled Ford to a 33 percent sales increase in December versus a year ago.
Ford cars were up 42 percent, crossovers were up 51 percent, sport utilities were up 33 percent, and trucks and vans were up 18 percent. Among brands, Ford sales were up 37 percent, Lincoln sales were up 16 percent and Mercury sales were up 6 percent.
“Ford’s plan is working,” said Ken Czubay, Ford vice president, U.S. Marketing Sales and Service. “Customer consideration continues to grow for our high-quality, fuel-efficient vehicles. In 2010, we will introduce an even higher number of new products, giving customers more reasons to Drive One.”
Every consumer metric about the Ford brand – including favorable opinion, consideration, shopping and intention to buy – ended the year at record levels. In fact, favorable opinion is up more than 20 percent from the beginning of the year, and intention to buy Ford increased more than 30 percent.
“People increasingly are discovering that the Ford difference is the strength of our products, particularly our leadership in quality, fuel efficiency, safety, smart technologies and value,” said Czubay.
Ford, Lincoln and Mercury December sales totaled 179,017, up 33 percent versus a year ago. Full-year sales totaled 1.62 million, down 15 percent.
Ford estimates its full-year 2009 U.S. total market share was about 15 percent – about 1 percentage point higher than in 2008. This marks the company’s first full-year U.S. market share increase since 1995. Ford also has improved its retail market share 14 times in the last 15 months.
Sales Highlights
•Ford Fusion, recently named Motor Trend’s Car of the Year, posted a December sales increase of 83 percent and set new December (18,852) and full-year (180,671) sales records. Ford Fusion and Mercury Milan are the most fuel-efficient mid-size sedans in America.
•Ford Taurus sales totaled 7,256 for the month, up 110 percent versus a year ago. Since the introduction of the all-new model in August, Taurus sales are nearly 90 percent higher than a year ago.
•Ford Mustang sales were up 62 percent in December, and Ford Focus sales increased 22 percent. Mercury Milan and Lincoln MKZ were each up 5 percent.
•Crossover utilities also posted strong sales increases. In 2009, the Ford brand was the top-selling brand of crossovers in the U.S., led by the Ford Escape. Escape set a December sales record (19,156), up 75 percent versus a year ago. For the full year, Escape sales totaled 173,044, the second-best sales year ever. Ford Edge sales were up 59 percent, and Ford Flex sales were up 73 percent. The all-new Lincoln MKT posted its highest sales to date (858).
•Ford’s F-Series truck had its best sales month since March 2008. F-Series sales in December were 48,209 (up 16 percent), bringing the full-year total to 413,625. F-Series has been America’s best-selling truck for 33 years in a row and America’s best-selling vehicle, car or truck, for 28 years in a row. In 2009, F-Series increased its leadership position among full-size pickups with a 4 percentage-point gain in segment share.
•Transit Connect, Ford’s new versatile, fuel-efficient small commercial van, had its best sales month (1,992) since August.
•Ford’s new EcoBoost engine technology and hybrid vehicles are winning customers, too. December was the best sales month for EcoBoost (1,662), and total EcoBoost sales since introduction now total 4,973. The conquest rate for the Taurus SHO is 60 percent. EcoBoost provides customers up to 20 percent improvement in fuel economy and a 15 percent reduction in emissions versus larger-displacement engines. EcoBoost is standard on the Taurus SHO and available on the Ford Flex, Lincoln MKS and Lincoln MKT.
•December sales of hybrid vehicles totaled 2,843, up 147 percent versus a year ago. Ford hybrid models include the Ford Fusion, Ford Escape, Mercury Milan and Mercury Mariner. For the full year, Ford hybrid sales totaled 33,502, a new record and up 72 percent versus a year ago.
The American people voted with their wallets on the auto industry bailouts.
Americans rewarding capitalism. Vice, Government Motors.
Interesting the article below this one is about “union servitude.” Screw Ford, too.
Yep. That’s why I bought in at $2.
Love my 2001 Ford F150 SVT Lightning!!
I just posted GM results.
Will post another article as well.
Americans are voting for GM too.
Large volume for today and +.69c.
Thinking hard about buying.
That’s my Truck Company, American (not Government) Made.. 2008 F250 4X4, 6” lift, 37” tires.. 9.4MPG.. My Carbon Footprint, helping to deplete the world of oil as fast as I can !!
Well, I guess we know who is a Liberal and who is a Conservative by the vehicle, then.
Ford will be punished for defying the socialists and fascists ... just watch.
I’m figuring the same. So the question is when to sell?
I bought a 4-cyl Fusion SEL in December. Nice car. Over the course of 2000 commuter miles (Atlanta traffic) I have averaged 27.1 MPG).
And despite the fact that Microsoft makes the SYNC system, it works REALLY well.
...and GM sales in December 2009 compared how with 2008?
The 2010 Fusions and Milans have incredible build quality and fit & finish. Very close to BMW. The 2007’s were good but the 2010s are awesome. Great cars.
Let’s not get too carried away.
Cash for Clunkers—your tax dollars—paid for a lot of this.
Your gas mileage will get even better towards 5,000 miles as the engine gets broken in. Is it a 2010? Great car.
Atlanta traffic means you are idiling a lot.
Kicking myself for not buying more at $2 and $3.
Yes, it’s a 2010.
It’s been since 2001 since I bought a new car. I am actually quite impressed with the quality.
It’s certainly quieter than my 2001 Ford Escape ;-)
So far, I’m rather pleased with my 2009 Ford Escort.
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