Posted on 12/31/2009 9:33:18 AM PST by NormsRevenge
NEW YORK (AFP) – US telecoms giant AT&T announced Thursday that it was hanging up its sponsorship deal with disgraced golfing star Tiger Woods who has been embroiled in a sensational sex scandal.
"We are ending our sponsorship agreement with Tiger Woods and wish him well in the future," the company, which backs the US PGA Tour event operated by the golfer's foundation, said in a terse, one-line statement.
It was the latest blow for Woods since he inexplicably crashed his car into a tree and fire hydrant outside his Florida home in the early hours of November 27, unleashing a storm of revelations about his personal life.
The crash came just days after a US tabloid had reported that he was having an affair and thrust Woods and his wife, Elin, and two young children into the center of a media storm.
As the revelations grew, Woods was linked to at least 14 other women, forcing the golf superstar to admit in a statement on his website that he had been unfaithful. He also said he was taking an indefinite break from golf to focus on rebuilding his marriage.
In one of the most stunning falls from grace ever seen, Woods's squeaky-clean marketing juggernaut image was destroyed.
Woods has not been seen in public since the November crash which Florida police said left him with a "fat lip" but no other visible facial injuries.
While Woods went undercover, sponsors began pulling his once-omnipresent image from advertisements which have helped turn him into a billionaire.
Swiss watchmaker Tag Heuer and razor-blade giant Gillette have stopped using his image, and Dublin-based technology, management and outsourcing consultancy Accenture has already pulled the plug ..
Nike, which pays Woods .. 40 million dollars a year, however issued unqualified support in Woods's darkest hour.
(Excerpt) Read more at news.yahoo.com ...
If men knew what a reputation would actually cost them they would run like hell. This society has little regard for the value of reputation. It is not articulated nor understood in its value,yet it is the unspoken currency that is earned saved or squandered in the open market of the media.
Unlikely...unless he's *badly* mismanaged/squandered what he's *already* earned.Or unless his wife and/or pieces of fluff manage to clean him out in court.
poor tiger how is he gonna text anymore?
Florida police spokesperson said the saw Woods 2 or 3 days later to give him his ticket and all he had was a fat lip
Father of the year continues to lose for thinking with the wrong head.
Total and complete loser.
That’s a shame. I could imagine the ads:
Tiger: “I am an expert at figuring out strategies for rough conditions, on the course, and at home. When I need to send a fast text and need to make SURE it gets where it needs to go, I rely on AT&T’s network.”
Then you see a test message on the screen. “Quick. Remove your name from your cell phone. My wife might call. Tiger.”
TEXT message not test message
Whoa! This deserves its own thread, with (RUMOR!) written into the title.
What a different story than what we have heard so far.
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