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To: mmanager

They just recently up-ed the amount of advertising per hour.

Programs used to have about 42 minutes of content per hour. Several months ago, that was changed to about 39 minutes of content per hour.

[Check some of those old TV programs from the 70s on Hulu — they run about 48 minutes of content per hour.]

Less content = more advertising.

They still don’t understand that viewers consider content over advertising.


25 posted on 12/30/2009 5:19:58 AM PST by TomGuy
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To: TomGuy

Re: 41 minute shows - the ad model is more inventory to counter the lower ratings and per spot rates.

Protecting margins with diminishing audiences.


29 posted on 12/30/2009 5:29:50 AM PST by sbMKE
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To: TomGuy

...and they run the same commercial over and over again, like we are to become mind numbed robots.


40 posted on 12/30/2009 6:39:51 AM PST by wizr (Keep the Faith! Even when it gets tough! Nothing else will do.)
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