This is not a new thing. A woman a few years ago fought the homosexual lobby in her town. The lobby found out who her husband was and got him fired by threatening to picket the business he worked for.
This is business as usual.
When are people going to get mad
We are already very mad. But most of us weigh our righteous indignation and esteem for freedom against our desire for peace, comfort and security. It turns out that we value our peace, comfort and security a lot.
But there is a tipping point. Every man and every culture has one. And woe betide the left if Middle America ever reaches it.