Simple. "Hide the decline."
From the CRU data dump:
From: Phil Jones xxxxxxxx To: John Christy xxxxxxxx Subject: This and that Date: Tue Jul 5 15:51:55 2005 “The scientific community would come down on me in no uncertain terms if I said the world had cooled from 1998. OK it has but it is only 7 years of data and it isn’t statistically significant.”