Washington Blade and Several Other Gay Newspapers Go Out of Business

The New York Times ^ | 11/16/2009 | Richard Perez-Pena

[boomop1]

OH OH look out it’s the oppressors Christian’s, Republican’s and Nazis oh my.

[Condor51]

Gay newspapers in several U.S. cities, including the Washington Blade shut down on Monday...

See!
And people laughed when I said there'd be major repercussions when Justice David Souter retired.

[RexBeach]

Well, I guess they just couldn’t keep it up. Newspapering is a hard business. It requires a lot of juice.

[nina0113]

Of the 3-7% of the population, what market penetration could they reasonably expect? 3-15% would probably be somewhat reasonable, so if we multiply 7% x 15% we wind up with a best case scenario of ~1% of the population purchasing this paper.

Plus, it was a FREE paper; the only revenue was from advertising. I've walked by one of their paperboxes every day for almost twenty years, and have only ever picked up two copies - one to see what the controversy over placing them in public libraries was, and one when they did a special on Pope Benedict.

[stbdside]

But it was faaaabulous while it lasted.

[ConservativeWarrior]

I don’t buy the 3-7%, but even at 1-2%, there’s still enough consumers to sustain a worthwhile publication. Have you seen some of the obscure magazines out there? There are multiple magazines for chess enthusiasts alone!

[dangus]

Please don’t use terms like “market penetration.”

[agere_contra]

How come a Gay paper had trouble with market penetration?

[agere_contra]

(Damn I was too slow)

[dangus]

By the way, since they don’t have kids and don’t need to plan for retirement, gays are well-known by marketers for having sizeable disposable incomes relative to their earnings. Why do you think that churches are falling over themselves to be so gay-friendly? They want those wills!

They’re also trendy, which means their purchases are very heavily influenced by marketers.

[Freddd]

Anyone seriously thing they won’t be back? Not I.

[Izzy Dunne]

You just knew that this would come to a bad end.

[dangus]

That’s okay. You can still make some remark about liquifying their assets, filing for Section 8 bankruptcy, or something like that.

[dangus]

They couldn’t find an accountant to play it straight?

[Hillarys Gate Cult]

I wonder if their debts were in arrears.

[Ruy Dias de Bivar]

All that work and they just blew it!

Did I really say that!

Maybe someone told the owners to shove it up their... ah..never mind.

[No Truce With Kings]

That’s so gay.

[RVN Airplane Driver]

The left their subscribers “behinds”?

[NRA1995]

Employees at Southern Voice, an Atlanta-based gay paper owned by Window Media, found their offices locked on Monday, and a note posted on the door saying that the company had ceased operation.

Employees, bend over....

[Slings and Arrows]

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