I actually think it is the so-called 'liberals' that want to impose restrictions, (what gas mileage our cars can get, what light bulbs we use, how much water our toilet/showerhead/washer uses, etc.) It is conservatives who are all about freedom and free markets.
I do see how that might cause them to be lured in to believing they can have the (false)(MO) illusion of more freedom based on some of their causes ... homosexuality, abortions, women's rights, welcoming all the immigrants, etc .