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I have installed incentive programs in many companies, and it works at all levels. In one case a bank owned the company, and the company had earned 0 profits for the last 4 years. I went tot he bank and said would you be willing to give 40% of the profits to the employees? Yeah why not 40% of nothing is a good deal.

The first year they made a 7% profit, and the employees at all levels got a nice incentive payout. The following year they made 12% profit. Employees at the bottom were saying wait don't replace Joe who is retiring we can pick up his job.

The bank was happy, and the employees were ecstatic. Top level mgrs were getting $40,000 plus incentives. entry level employees were getting $4 - 5,000.

Of the incentive money 40% was paid out in cash, %40 went into a 5 year pay out, and the balance into equity in the company.