Sorry Haters: Fox News Still Unaffected By Beck’s Lost Advertisers

mediaite.com ^ | Sept. 15, 2009 | Steve Krakauer

[Free ThinkerNY]

The campaign by ColorOfChange.org to get companies to boycott Glenn Beck’s Fox News program has been going on for more than a month, and 62 companies have pledged their support and refused to advertise on the program. That is a victory on one level.

Yet, despite a press release yesterday saying the contrary, Fox News continues to be unaffected financially by the boycott.

The release was accompanied by a Huffington Post blog by the group’s founder, James Rucker. From the release:

The advertising boycott of Glenn Beck has cost the controversial host over half of his estimated advertising revenue since it was launched by ColorOfChange.org a month ago. This according to data analyzed from industry sources.

Well FNC outright disputes this. A spokesperson tells Mediaite, “The Color of Change figures are wildly inaccurate on all fronts – revenue has not been negatively affected in any way.”

Two differing opinions – and Fox is very likely in the right. While companies are pledging to boycott Beck’s show, two simultaneous events are occurring. First, Beck’s show still has advertisers. They may be “Beachbody (creator of P90X Exercise Equipment), Egg Genie and Telebrands (creator of Jupiter Jack)” as Rucker points out in the press release, but they are still there. Beck’s program continues to draw enormous ratings, and advertisers must pay for the wide audience. And it’s not just a month-to-month comparison. When looking year-to-year, FNC at 5pmET is drawing well more than double the amount of viewers it was in 2008 (when the program was America’s Election HQ) – and at times nearly three times as many

[swheats]

I thought it was awesome last night to watch about 20 minutes of uninterrupted tv with Glenn Beck.

[Oldexpat]

I guess you’d say that the quality of the advertisers on Bech’s program has improved. Plus they are paying more for the bigger audience.
Lava Soap or a Vegetable Slicer..what’s the difference?

[blam]

ColorOfChange Racist SOB's!!

Slimy cock roaches wanting something for nothing POS's!!

[3IDVET]

I'm so sick of this BS Lie..To get the real deal go to defendglenn.com They have everything you need. This so called boycott isn't hurting anyone at Fox let alone Glenn and if it did he won't care. They're just upset that this joke isn't working so they put this BS out to the leftstream media and the liberal blogs and they report it like it's gospel PLEASE..OOOHHH Gee not a boycott against Glenn that will make me cry..You bunch of meanies..

[3IDVET]

I'm so sick of this BS Lie..To get the real deal go to defendglenn.com They have everything you need. This so called boycott isn't hurting anyone at Fox let alone Glenn and if it did he won't care. They're just upset that this joke isn't working so they put this BS out to the leftstream media and the liberal blogs and they report it like it's gospel PLEASE..OOOHHH Gee not a boycott against Glenn that will make me cry..You bunch of meanies..

[goat granny]

Lava soap was great for dirty hands...don’t know if they still make it..when I was a kid thats all we used...

[Califreak]

Why on earth would they boycott the man who will soon be in the number one slot?

Isn’t that a little like cutting off your nose to spite your face?

[txhurl]

Chill.

There is a massive operation to de-commie our Nation.. this is a time to celebrate.

VC-day, we might call it.

[3IDVET]

The trolls are getting bad here du taking over with their penney anny nit picking bullsh..t so I’m gone..

[Greenpees]

Color of Change...An organization that tries to smother a fire by putting gasoline on it.

Losers are getting nowhere..the tactic is old and Glenn Beck isn’t Laura Schlesinger.

[3IDVET]

Don’t tell me to troll you chill

[3IDVET]

Y'all think you're going to get these rats out of power OK They blow it off just like they did with this march on washington this weekend. We'll be lucky to make it to 2010 and even then you still can't get rid of enough of them to make a difference so good luck with that ..

[3IDVET]

LATER ALL

[txhurl]

Later.

We have a chance, finally, to smash the left and let’s be friends and do it together.

[SeaWolf]

Is there a list of the ad pullers anywhere? I hate doing business with cowards.

[freekitty]

I thought these companies said they had never advertised with Glenn? /sarc

[Freedom_Is_Not_Free]

What boycott. I’m not seeing any less commercials on Beck’s show. Somebody is still footing the bill for his one hour show. One backs out, one steps in. Who cares who it is, as long as those commercials spots are bought.