Posted on 09/10/2009 10:55:13 AM PDT by Clinging Bitterly
The parent companies of all the major broadcast networks, along with several media buying agencies and advertisers announced Thursday the creation of a new all-encompassing TV ratings measurement system: The Coalition for Innovative Media Measurement (CIMM).
The group includes 14 companies (full list below) joining together to from a new data system and has been rumored for weeks.
The news has been viewed as a challenge to Nielsen Media Research as the most trusted source of advertiser data that determines the popularity of content, though CIMM executives bill the service as more of a compliment to Nielsen's ratings.
CIMM intends to measure TV ratings data cross multiple platform rather than just linear viewing.
(Excerpt) Read more at thrfeed.com ...
I don’t listen to talk on the radio. Why tolerate poor reception and commercials when I can stream it? And how are they going to count people like me?
It’s about time this happened. The Neilson’s are wildly inaccurate imo. It doesn’t measure the viewers that watch TV on the internet or Tivo.
I’m with you. My new portable transister radio is my cell phone. Perfect reception everywhere for streaming broadcasts. In the car, I plug it in to bluetooth, and stream it over my car speakers, and if a call comes in, I can talk without holding the phones.
I don't know, but I expect they aren't. I do know I regularly hear callers who like you are listening online. I suspect with a daytime show like Rush or our local Rosen a lot of people are streaming at work.
Since the Neilsens are there to figure out advertising rates, those watching on Tivo are lost causes because they likely skip the ads. Those watching online can be tracked individually and actually counted rather than sampled.
Not completely. Over the air is still dumb in that regard. But digital cable boxes and satellite boxes can report what you're watching. Cable boxes normally use the cable as a return medium, satellite boxes use your home phone line. (My DirecTV boxes don't do that because there's no phone line for them to use.)
With the right equipment, stray signals from nearby receivers CAN be sniffed out to see what programming is on, but that's not used for ratings purposes.
No I think they are pretty accurate. You know the private sector has tons of backup data to confirm.
Neilson for sure is a benchmark and the benchmark says the MSM is getting absolutely creamed. The networks are at a loss of what to do so just like any other leftist group they find some way to cook the numbers.
Newsflash for them. It won’t work
Not to mention that I can offset the programs so I can go from Lee Rodgers to Rush to Fred Thompson to Jerry Doyle to Mark Levin with out a pause. :)
Actually, it’s only recently I’ve gone back to talk. I’ve been to depressed over the Obamanation for at least a year.
Ok, I don’t usually have so many typos.
“Without” and “too”, dummy!!
On the other hand, TV networks usually have a seperate set of advertisers for their online content (in the case of on demand, at least). I would imagine those advertisers pay by the actual number of viewers recorded by the stream source. No need for a third party ratings service there.
Oh, don’t rain on their parade. Think how much fun it’ll be seeing lib industry advertise on lib media. No viewers means no buyers means no profits. Let ‘er rip.
Isn’t it expensive to listen to straming audio over a cell phone?
here intent is made obvious with this:
“Networks have been frustrated with declining ratings as viewership patterns have changed due to DVRs, migration to cable and fans watching shows online. Moreover, networks have been looking for ways to cut costs, and having their own ratings outfit might be less expensive in the long run than continuing to pay Nielsen, which has managed to dominate the information marketplace for decades, largely without competition. Recent squabbles over delayed numbers and reporting accuracy have also marred relations between the companies.”
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Simply put they want to have a ratings system THEY control and since ratings equals advertising dollars they believe they can sell their crap to a gullible advertiser.
“In the car, I plug it in to bluetooth, and stream it over my car speakers, and if a call comes in, I can talk without holding the phones.”
Where are the plugs, on the bluetooth?
One of the best apps out there is Pandora, which, if you haven't tried it you should. You tell it what music you like, and it streams it to your computer or cell phone, together with similar music you might like. I use that in the car instead of listening to the radio when I want to listen to music, and I am constantly finding new music that I never would have found otherwise.
“Excuse me, I connect it to bluetooth, wiseguy.”
I meant it in humor. Sorry it offended.
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