Posted on 09/02/2009 7:00:33 PM PDT by Extremely Extreme Extremist
Though Ad Was Never Authorized, It Somehow Ended Up On The Internet, Causing Furor From Victims' Families
NEW YORK (CBS) ―
The World Wildlife Fund has condemned an unauthorized ad that is circulating on the Internet. It tastelessly refers to 9/11 and was rejected by an ad agency.
The ad shows dozens of planes all headed for lower Manhattan, with the World Wildlife Fund logo and the caption: "The tsunami killed 100 times more people than 9/11." The response from WWF came quickly.
"It's just insulting and appalling and we would never have ever considered using such images or such messaging in an ad campaign," said Leslie Aun of WWF.
The ad agency responsible was the Brazilian arm of DDB-Worldwide, which rejected it, and said: "The tsunami ad for World Wildlife Fund Brasil was created by a team at DDB Brasil in December 2008. The team in question is no longer with the agency. DDB Brasil apologizes to anyone who was offended or affected by the ad."
What brought the issue to light is that the ad recently won an award, even though it was never published.
A Manhattan-based group called The One Club named it the best public service print ad of 2009, but offered no comment.
"I'm shocked, disgusted, unbelievable," said Jim Riches, the father of a 9/11 victim.
Riches, a former FDNY deputy chief, worked at ground zero and lost his son on 9/11, Firefighter James Riches.
"I think it's warped, and really hurts the families, 9/11 parents and children," Riches said.
Al Santora, a volunteer guide at the World Trade Center site, who lost his son, Firefighter Christopher Santora, said the damage is done.
"Putting it on the Internet, it's like putting it on Channel 2 News, all over the world, instantly," Santora said.
The families said even without the ad being published, the thought behind the ad is reprehensible.
The World Wildlife Fund said it is aggressively trying to have it the image removed from Web sites.
A Manhattan-based group called The One Club named it the best public service print ad of 2009, but offered no comment.
So who is behind The One Club?
Board of Directors
Kevin Roddy
BBH, New York
Chairman of the Board
Andy Azula, Martin Agency, Richmond, VA
David Baldwin, Baldwin&, Durham, NC
Arthur Bijur, Independent, New York
Roger Camp, Publicis and Hal Riney, San Francisco
Glenn Cole, 72andSunny, Los Angeles
David Droga, Droga 5, New York
Kara Goodrich, BBDO, New York
Linus Karlsson, Mother, New York
Nick Law, R/GA, New York
David Lubars, BBDO, New York
Ari Merkin, Toy, New York
José Mollá, la comunidad, Miami
Steve Mykolyn, Taxi, Toronto
Steve Sandstrom, Sandstrom Partners, Portland
Nancy Vonk, Ogilvy & Mather, Toronto
“Unauthorized my ass”
The tsunami was the result of a massive earthquake. A tragedy caused by nature to which there was a humanitarian response by many nations, not the least of which was by America.
9/11 was a bunch of fanatical Muslims trying to kill as many Americans as possible. The humanitarian response outside of the USA was minimal. There is no comparison what so ever.
did they produce the add?
Ping.
BTW, EEE... it gets worse, there’s a video:
Found via http://hotair.com/archives/2009/09/02/wonderful-wwf-ad-on-911-also-has-a-video-version
Now i’m really pissed.
Ping.
Is it just me or has channel 2 produced an apology for the WWF with all the feign innocence.
I sent a note of protest and have urged all not to contribute.
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