As a former supplier of private label health and beauty care items to WM, I can tell you we used to sit and laugh everytime there was a new “Roll Back” ad on the TV. The joke was what WM vendor was getting the screws put to them that week. We decided to quit selling to them and they had the audacity to say “but we’re WM”...um, ok but why would we sell to you at a loss? Kudos to my management for having the guts to say no.
Good for them! I heard a similar story about a company that manufactured grills. WM tried to persuade them to cut corners and make cheaper stuff, but they said “no”.
It is getting difficult to find quality goods any more. Even expensive products seem to be cheaply made. Very sad.