Sargento just received a piece of my mind.
Cheese making surrender monkeys.
Yep and GEICO they got a piece of my mind too. Here is the email I received from GEICO AND Sargento!
GEICO:
This week we took action to move our marketing messages from the Glenn Beck show and you are wondering why.
Well you deserve an answer.
If the inflammatory nature of the comments on a program overshadows our message and causes GEICO to be drawn into a national debate, we are likely to reconsider where we place our marketing messages, which is what we did.
GEICO delivers very important messages through its major marketing campaigns: we’re saving customers’ dollars, we’re easy to do business with, we’re looking out for our policyholders. That’s what we hope the public hears and sees and focuses on.
As a company, we do not take positions on controversial issues.
As an advertiser, while a national debate on issues can be healthy and appropriate, we don’t see ourselves in the role of taking part in those debates.
Our business is auto insurance. We want to bring people value and we attempt to reach large audiences with that message.
It is of little benefit to us if a program gets so much attention that our message is drowned out.
GEICO Corporate Communications
We appreciate your sharing your concerns about our
advertising. Our organization remains true to its mid-western roots and values. Some would say that means we’re conservative. In the end, we hold true to our nation’s heritage that values free expression of
varying political opinions. We advertise on Fox News, however, we felt Glenn Beck went too far when he suggested poisoning someone with whom he disagrees. Rhetoric that reflects action that would result in the death of someone is never acceptable to us. Therefore, we have advised our advertising agency that they should reallocate our Fox News buy among other Fox News programs.
Our wish overall is to move beyond the conversation about politics and focus on our primary mission to bring consumers great cheese products.We don’t want to be associated with inflammatory speech used by either liberal or conservative talk show hosts. Again, thank you for taking the time to share your views with us.
Sargento Consumer Affairs Department