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Well, I don’t remember the caduseus having the Obama “O” logo on it before. In fact, i dont remember any other president HAVING a personal logo.

Well, I don’t remember the caduseus having the Obama “O” logo on it before. In fact, i dont remember any other president HAVING a personal logo.

KNow - the caduceus wouldn't have had the Obama logo before. That's just it - they are trying to associate health care and Obama and make it a positive association.

You are right about American president not having personal logos before but it's a trend we've been building up to before now with campaign images and slogans. I don't like it but it's probably a trend that will stick around for at least 60-100 years. Obama was just the first one to do it well. I doubt he will be the last. Market branding, logos, process workflows - all of these things are being taken out of the corporate world and adapted for use in politics.