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Recession is cramping the style of bling culture
AP (via MSNBC) ^ | 22 July 09

Posted on 07/26/2009 4:31:54 PM PDT by Drew68

Herman Joseph's eyes light up when he lists some of his favorite clothing lines: True Religion. Rock & Republic. 7 For All Mankind.

Once, he even paid $300 for a pair of black and silver Gucci dress shoes.

"I used to like to be fly," the 19-year-old said of his pricey wardrobe. "It gave me confidence in myself."

But now, sitting in the Manhattan youth center where he's working toward getting his GED, Joseph is wearing no-name jeans. He, like several of the other young people in his program, lost his job. They've been talking less about who's wearing what, and wearing less of what's in style.

For young people from low-income backgrounds, often faced with paying their own way and helping support their families, interest in designer labels is waning as the economic downturn strains wallets and helps boost the appeal of frugality.

Staffers at programs serving low-income youth in Los Angeles, Detroit, Chicago and New York notice a reduced focus on top labels, whether due to dwindling resources or changing tastes. It's a shift away from decades-old stereotypes of poor kids obsessed with bling and brand labels.

While people with lower incomes have disproportionately sought out high-end brands for at least the last 18 years, they've recently been turning away from them, said Marshal Cohen, chief retail industry analyst at market researcher NPD Group.

Spending on designer wear by families earning between $15,000 and $25,000 a year fell by 29 percent in 2008 from the year before, according to NPD.

That's a significantly larger decline than for any other income group tracked by NPD. Families earning between $50,000 and $100,000 yearly, for example, spent an estimated 7 percent less on designer apparel in 2008 compared with the previous year.

The change has served some retailers well.

(Excerpt) Read more at msnbc.msn.com ...


TOPICS: News/Current Events
KEYWORDS: bling; recession
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To summarize, poor people can no longer afford the $500 jeans which had been successfully marketed to them and now have to shop at Old Navy like us boring, uncool, "frugal" folks.
1 posted on 07/26/2009 4:31:54 PM PDT by Drew68
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To: Drew68

rustler boot jeans.

$9.99 at kmart

on sale at walmart for $7.00

made by wrangler. old fashioned shrink to fit, stiff dark blue denim. Plain pockets, no rivets, no fancy stitching.


2 posted on 07/26/2009 4:38:58 PM PDT by mamelukesabre (Si Vis Pacem Para Bellum (If you want peace prepare for war))
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Comment #3 Removed by Moderator

To: Drew68
Herman Joseph's eyes light up when he lists some of his favorite clothing lines: True Religion. Rock & Republic. 7 For All Mankind.

Once, he even paid $300 for a pair of black and silver Gucci dress shoes.

Just imagine where he would be going in life if he didn't piss away his money on clothes and planned for his future by doing something like investing in stocks... hmm, maybe he had the right idea.

Seriously, I've heard that the KKK couldn't come up with a more effective way of keeping blacks down than our current government school system. Similarly, they couldn't come up with a more effective way of keeping blacks poor than by keeping them focused on $300 shoes and spinning rims on their cars.

That's a significantly larger decline than for any other income group tracked by NPD. Families earning between $50,000 and $100,000 yearly, for example, spent an estimated 7 percent less on designer apparel in 2008 compared with the previous year.

Hmm. Mine hasn't dropped at all this year ($0 - 0% = $0). My only clothing extravagance is having to buy dress shoes at a real shoe store instead of discount stores, so that takes a chunk out of my wallet when I buy.

4 posted on 07/26/2009 4:43:53 PM PDT by KarlInOhio (As a child Obama was rejected from Little League because of lack of a birth certificate.)
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To: Drew68

AWW CRY ME A G*D D*MN RIVER!


5 posted on 07/26/2009 4:46:35 PM PDT by US Navy Vet
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To: Drew68

No cramping of the “style” here in Atlanta. Just about on a weekly basis they’ll smash a truck through a retailer’s window and clean out all the high priced jeans and be gone before the police arrive.


6 posted on 07/26/2009 4:50:17 PM PDT by gatorhead
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To: Drew68

There is something terribly wrong with denying these kids their high fashion clothes.

I think we need a govt. program to provide the clothing these kids have become accustommed to.


7 posted on 07/26/2009 4:51:04 PM PDT by staytrue
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To: Drew68

Wow. They quote a guy in the last two paragraphs that is 20 years old with an 8 year old son. Wonder how old mom is? Geesh!


8 posted on 07/26/2009 4:51:30 PM PDT by mplsconservative
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To: Drew68

I guess the Man is still keeping them down ... Oh wait! Obama is the Man now ... Ooooops


9 posted on 07/26/2009 4:51:57 PM PDT by TexGuy (If it has the slimmest of chances of being considered sarcasm ... IT IS!)
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To: US Navy Vet
AWW CRY ME A G*D D*MN RIVER!

What's amazing is that we have a reporter who is actually trying to evoke sympathy for dropouts on welfare who can no longer afford expensive clothing.

10 posted on 07/26/2009 4:54:12 PM PDT by Drew68
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To: KarlInOhio
"Seriously, I've heard that the KKK couldn't come up with a more effective way of keeping blacks down than our current government school system. Similarly, they couldn't come up with a more effective way of keeping blacks poor than by keeping them focused on $300 shoes and spinning rims on their cars."

Lets not forget "zero's" abortion policies supported by jackson, sharpton and the congressional black caucus.

I doubt that I spend $100 bucks a year on clothes. Big ticket items are field boots and camo goretex.

11 posted on 07/26/2009 4:56:37 PM PDT by Eagles6 ( Typical White Guy: Christian, Constitutionalist, Heterosexual, Redneck. (Let them eat arugula!))
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To: Drew68
While people with lower incomes have disproportionately sought out high-end brands for at least the last 18 years

That alone explains why they will likely never be anything in their lives BUT lower income earners... Too stupid with what money they do have to ever aquire more.

12 posted on 07/26/2009 4:58:09 PM PDT by HamiltonJay
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To: staytrue
I think we need a govt. program to provide the clothing these kids have become accustomed to.

Looks like there's one in place that's at least partially funded by taxpayers:

Free designer prom dresses are a civil right, ya' know?

13 posted on 07/26/2009 5:00:12 PM PDT by Drew68
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To: mplsconservative

I wonder where the mother is? It seems the father has his priorities right though, he’s says his son’s needs are his priority.


14 posted on 07/26/2009 5:00:25 PM PDT by kalee (01/20/13 The end of an error.... Obama even worse than Carter.)
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To: Drew68
It's a shift away from decades-old stereotypes of poor kids obsessed with bling and brand labels.

While people with lower incomes have disproportionately sought out high-end brands for at least the last 18 years

So it's a "stereotype" in one sentence, but a fact in the next one?

15 posted on 07/26/2009 5:00:58 PM PDT by OCC
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To: Drew68

These slackers may be in luck. Rock & Republic now has “Recession Collection”... jeans for ~$125 instead of ~$225.

http://shop.rockandrepublic.com/reccession_collection.html


16 posted on 07/26/2009 5:01:18 PM PDT by LibFreeOrDie (Obama promised a gold mine, but he will give us the shaft.)
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To: Drew68

The sad thing is, I am afraid that this situation will eventually lead to more crime, as these folks lust for their bling, and feel entitled to it. And if they don’t have it, it is somebody else’s fault.


17 posted on 07/26/2009 5:01:22 PM PDT by mtrott
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To: Drew68
. . . It's a shift away from decades-old stereotypes of poor kids obsessed with bling and brand labels.

While people with lower incomes have disproportionately sought out high-end brands for at least the last 18 years, they've recently been turning away from them, said Marshal Cohen, chief retail industry analyst at market researcher NPD Group. . . .

Lower-income shoppers spend a higher percentage of their discretionary income on designer labels than middle-income shoppers, although they still spend smaller sums than their wealthier counterparts, according to NPD. . . .

Twenty-year-old Daryl Salter, who also is studying at The Door to get his GED, says his friends are bragging less about their wardrobes. Before, there was a common refrain: "Man, I paid $500 for these. How much are those? What you got on?'"

Several observations:

1. Stereotypes are not always false or misleading.

2. By historical standards, "poor" Americans would not be considered poor at all.

3. "Poverty" in America often results from a lifetime of extravagance and bad choices.

18 posted on 07/26/2009 5:07:58 PM PDT by Logophile
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To: mamelukesabre
My hubby (the great GOP_Harley_Guy) looks GREAT in his Rustlers! :-)
19 posted on 07/26/2009 5:10:56 PM PDT by GOP_Lady (Champagne makes the world a bubbly place!)
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To: Logophile

From what I can see, the “poor” in America have fancier cell phones and clothes than my family do. They also seem to get a lot more to eat.


20 posted on 07/26/2009 5:11:37 PM PDT by mtrott
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