The Sentinel was playing games ,, inserting 2 and 3 copies of inserts just to get them all distributed (most advertisers print their own inserts and deliver to the papers “just in time”) ... similar to that New Yawk paper that was found dumping freshly printed papers in the landfill and reporting the copies as distributed to keep their ad rates up... Hospitals are actually a good place to distribute “free” papers as far as the advertisers are concerned as most patients are older and read papers.
Thanks for the good points. That’s interesting about the inserts going straight to the landfills. Sorta eliminates the middle-man. ;-)