[SonOfDarkSkies]

[steve8714]

Looks like a Yaris.

[Red Badger]

.....and when you’re not driving it, it’s a lawn ornament!...............

[1rudeboy]

A $30,000 car that looks like a Fiat 500? No thanks.

[SonOfDarkSkies]

I would rather have the real deal. Here's a 1964 DB5...

[frithguild]

This kind of idea worked so well in the past:

[bondjamesbond]

For $33k, I would buy two Yarises (Yarii?) and have $7,000 left over for a hot motorcycle.

The only thing that makes this an Aston Martin is the Grille, Hood Scoops and Side Vents. They are destroying the identity of the brand to score quick bucks.

This will ultimately be self-defeating of course. It is a mistake car companies make over and over again. This model will not pull Toyota up, but it will pull Aston Martin down.

[truth_seeker]

The BMW Mini proves the validity of the market segment. (followed by the 1 series, indicating BMW sees downward trend in vehicles sizes)

VW Group has a new Audi A1, in the segment.

GM has? (it would need to be a Cadillac to be considered “luxury”)

Chrysler has? (they don’t have a remaining “luxury” brand)

Ford has? (perhaps Lincoln is considered “luxury” to some)

This is a market segment virtually unavailable to US makers, because except Cadillac, no true luxury brand remains. IMO.

They abandoned the segment, when they failed to defend against Lexus, Infiniti and Acura—and of course the German brands.

It would be interesting to see what Honda might do with an Acura brand small luxury vehicle.

On a different topic, Lexus is introducing a smaller Hybrid, as a stay-in-brand move up for Prius owners.