Curious that an atheist would care what others think.
I suppose atheism is a religion of sorts.
They're sure beginning to act like it despite their denials.
This is all part of Dawkins tactic of having society stepping in to stop religious parents from doing so and his hopes that this might lead children to choose no religion at all.
There are good dissections of Camp Quest, its PR side and its true underbelly here:
http://atheismisdead.blogspot.com/2009/05/atheist-re-education-camp-for-children.html
http://atheismisdead.blogspot.com/2009/06/atheism-camp-camp-quest-freethought.html