Uh-oh, Cheerios -- The FDA says the cereal is a drug

Washington Times ^ | June 21, 2009

[MaggieCarta]

Oops. Looks like the answer could be that Quaker Oats jumped through the FDA's hoops, and General Mills/Cheerios didn't.

In 1995, Quaker Oats petitioned the FDA for approval for a "heart health" claim, which was received in 1997.

[MozarkDawg]

What food doesn’t have an implied health claim. If you eat it, your body can convert it’s content to something that ensures your ongoing health.

Thank you! Simply ingesting food itself, I'd like the FDA to explain how one can survive without eating, the ultimate in *health concerns*.

How is it possible that Wonder Bread ("Helps build bodies twelve ways") has managed to skate all these years? [/sarc]

[Western Phil]

In 1995, Quaker Oats petitioned the FDA for approval for a "heart health" claim, which was received in 1997.

The FDA is looking for a bribe.

[CPOSharky]

Food prevents starvation, therefore food is a drug.
Water prevents dehydration, therefore water is a drug.
Air prevents suffocation, therefore air is a drug.

Therefore, the FDA controls everything. Mission accomplished.

[RobRoy]

Yeah, I think you are onto something here. I look at it this way: These FDA folks are all human beings like us, which means they think at least SOMEWHAT like us. So, imagine yourself in one of those meetings where they discuss this, and someone in the room makes this “they are making a drug claim” comment. 30 years ago everyone in the room would have said the person was nuts. They already admitted the claim was absolutely true.

This is overly proactive nanny state protection. And there is almost certainly an ulterior motive.

[Freedom2specul8]

((Snicker)) to be taken with calcium..

[Freedom2specul8]

Advertisements and vitamins~
If cheerios had made the same “fda disclaimer” that other companies are forced to do, this wouldn’t have happened.

[mo]

Them General Mills boys must notta been supportin’ enough of The One last fall....

[BCR #226]

ping for government stupidity.

[Sequoyah101]

Well done.

I wonder who got a burr under their A__ for General Mills and Cheerios? It isn’t like this hasn’t been a claim for some time and it sure isn’t like the General Mills attorneys didn’t consider this before making the claims.

[Smokin' Joe]

Next up" PRUNES.

You know why.

If the FDA used them, we wouldn't have this problem.

[MaggieCarta]

The FDA is looking for a bribe.

I think so, too. Probably Cheerios didn't "apply" (read: send in the "application fee") to the FDA, as Quaker did.

Of course, there is the unhappy possibility that I could be wrong.

[stevie_d_64]

Hide the TV remotes...

It has worked wonders for me...You can’t even see the bruises anymore...;-)

[mvpel]

What’s next? “Milk - it does a body good.”

http://www.retrojunk.com/details_commercial/161/

[JeepInMazar]

But is it a generic drug ?