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Cheerios is a drug, the FDA says
Denver Post ^

Posted on 05/30/2009 5:18:33 AM PDT by FromLori

Based on the long-time claim by General Mills that its Cheerios cereal can lower cholesterol by 4 percent in just six weeks — when part of a diet low in saturated fat and cholesterol, of course — the Food and Drug Administration has admonished the giant breakfast cereal producer and said those claims mean the little round “o’s” of oats are to be considered a drug.

Simply by indicating the cereal is intended for use as a cholesterol-lowering product, it now falls under the FDA regulations regarding drugs, and because it’s a “new” drug by definition — never mind that the cholesterol ad has been around for about 2 years — it must be approved via a drug application before General Mills can continue making the claim, the FDA told the company in a letter May 5.

Now, it seems Cheerios can indeed be marketed as a healthy choice in the fight against heart disease because the FDA already has regulations authorizing the claim by products with soluable fiber from whole grain oats.

The FDA goes on to attack Cheerios’ box labeling and associated claims of healty diet and the reduction of cholesterol on the company website. The bottom line: Cheerios can’t say it reduces cholesterol without having gone through specific FDA-approved testing to back it up.

Make the claim and the FDA will regulate the cereal just like a drug.

So who got the FDA all up in arms about the cereal box labeling? The National Consumers League back in September flagged the feds to Cheerios’ “drug-like claims, calling the ads “magic bullet health claims” that are impermissible under the law and “properly reserved to cholesterol-lowering medications.”

For its bit, General Mills issued a statement saying “Cheerios’ soluble fiber heart health claim has been FDA-approved for 12 years. …The science is not in question…and the clinical study supporting Cheerios’ cholesterol-lowering benefit is very strong. We are in dialog with the FDA.”

The agency gave the Minneapolis-based company 15 days to come up with a decision on what to do.


TOPICS: Business/Economy; Government
KEYWORDS: bhofda; breakfast; cereal; cheerios; cholesterol; fda; fiber; nutrition; oats; solublefiber
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To: Bryanw92

lmao


21 posted on 05/30/2009 5:35:35 AM PDT by FromLori (FromLori)
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To: Gay State Conservative
4% is well within the error rate of the test. that always cracked me up.
22 posted on 05/30/2009 5:36:06 AM PDT by mad_as_he$$ (Nemo me impune lacessit (Two terms for politicians, one in office, one in jail.))
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To: bill1952

“Think carbon dioxide.”

Yep, every single one of us every day is polluting the air with carbon dioxide emissions.

Moreover, Obama has clearly established the “golden rule” principle with banks and auto manufacturers: he who owns the gold rules. Thus, once Obamacare arrives to establish universal government-provided health care to us all, he has two rock solid reasons to regulate every aspect of our lives. Progressives are rubbing their hands in glee at the prospect. Don’t object to this massive encroachment of the Nanny State in the years ahead lest you be accused of racism.


23 posted on 05/30/2009 5:36:37 AM PDT by DrC
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To: Bryanw92

Sunshine also lets terrorists see, grows their crops, and makes them nice and warm in the morning after a cold Afghan night. So, sunshine gives harbor and comfort to the enemy, and is therefore a traitor to the United States as well. We should declare a War On Sunshine in addition to the other things you mention.


24 posted on 05/30/2009 5:37:02 AM PDT by coloradan (The US has become a banana republic, except without the bananas - or the republic.)
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To: FromLori; Vn_survivor_67-68

General Mills must be owned by God-and-Country Conservatives. Just the sort of company that zer0’s goons attack.


25 posted on 05/30/2009 5:38:47 AM PDT by TheOldLady
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To: coloradan

>>terrorists...cold Afghan night.

???

Do you mean Freedom Fighters? In Obama’s America, the only terrorists are veterans, pro-lifers, and people with Ron Paul bumper stickers!


26 posted on 05/30/2009 5:39:02 AM PDT by Bryanw92
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To: org.whodat
perhaps we should seek her out and slap the snot out of her for such a crime as posting a story that has been posted already.

Do your heart a favor, think valium, and Sparky, get over yourself.

27 posted on 05/30/2009 5:39:10 AM PDT by SERE_DOC (Today's politicians, living proof why we have and need a second amendment to the constitution.)
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To: SampleMan

Yes, milk, cereal, fruits, vegetables,etc. Everyone knows that only drugs can improve your health!!

hh


28 posted on 05/30/2009 5:40:24 AM PDT by hoosier hick ((I'm back to..) Note to RINOs: We need a choice, not an echo. (Barry Goldwater))
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To: Bryanw92

LOL!!! Excuse me while I wipe the coffee off my keyboard...


29 posted on 05/30/2009 5:42:23 AM PDT by ExpatCanuck
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To: FromLori

Broccoli has a proven anti-cancer compound in it.

It should no longer be sold in grocery stores but in the pharmacy.

And farmers who grow it should now be considered narco-traffickers.

Question: What’s more stupid than an FDA official?

Answer: Absolutely nothing.


30 posted on 05/30/2009 5:42:44 AM PDT by samtheman
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To: Bryanw92

LOL!

Next they’ll set their sights on the Kellogg’s Frosted Flakes.
Make them change their slogan from “They’re grrreat!” to “They’re just ok.”


31 posted on 05/30/2009 5:44:43 AM PDT by MaryFromMichigan
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To: samtheman

Well actually they are getting to that or something close on the Broccoli lol they want to outlaw back yard gardens as a health hazard you know.


32 posted on 05/30/2009 5:45:55 AM PDT by FromLori (FromLori)
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To: Vn_survivor_67-68

Decided to give you your own reply.

Nuts can replace high-carb foods in a carb restricted diet, and very well and tastily. I can make a pound cake out of ground almonds that Hubby can’t tell from sugary store bought.

Since I went low carb, all of my doctor tests went from “you’re gonna die soon” to “HOW old are you???” Nuts are a big part of the reason.


33 posted on 05/30/2009 5:47:41 AM PDT by TheOldLady
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To: rickmichaels
Therefore, sunlight is a drug. Therefore, the FDA should regulate it.

Fine, so long as they can give us a couple more hours of sunshine a day in January--in North Dakota...

34 posted on 05/30/2009 5:47:45 AM PDT by Smokin' Joe (How often God must weep at humans' folly. Stand fast. God knows what He is doing.)
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To: org.whodat; FromLori

Popular Cheerios cereal is a ‘drug’: U.S. FDA

Posted on Wednesday, May 13, 2009 4:37:13 PM

http://www.freerepublic.com/focus/f-news/2250303/posts

Searching for Cheerios...


35 posted on 05/30/2009 5:48:51 AM PDT by A. Morgan (The problem with Socialism is that you eventually run out of other people's money. Margaret Thatcher)
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To: FromLori
The agency gave the Minneapolis-based company 15 days to come up with a decision on what to do Write a check..
36 posted on 05/30/2009 5:48:55 AM PDT by Gorzaloon (Roark, Architect.)
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To: org.whodat
You do realize this is a may 26th story and it was posted here on that date, from several sources.

Don't you realize that if there is the possibility that even one of our 350,000 Freepers has not seen a particular story, then the story should be posted again and again and again and again until that injustice is remedied?

37 posted on 05/30/2009 5:49:15 AM PDT by willieroe
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To: MaryFromMichigan

Don’t forget that Tony the Tiger is probably and endangered (or at least protected) species, so its probably against the law to let him eat sugary cereal, no matter how grrreat he thinks they are.


38 posted on 05/30/2009 5:49:34 AM PDT by Bryanw92
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To: FromLori

What do they claim is health-hazardous about back yard gardens?


39 posted on 05/30/2009 5:50:43 AM PDT by samtheman
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To: FromLori

That means my doc can write me a script for Cheerios, and they become a deductible medical expense.


40 posted on 05/30/2009 5:51:03 AM PDT by tacticalogic ("Oh bother!" said Pooh, as he chambered his last round.)
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