It doesn't have to be. We saw what happened in CA with Prop. 8. The issue was presently clearly to minority voters, and they overwhelmingly voted against it.
The GOP should get its act together, and take time representing the issues of lower taxes, social conservatism, and less instrusive government to those same voters.
It's silly to complain about black and Hispanic voters not supporting the GOP message when we never even bother presenting it to them directly.
What I'd like to see is ONE message out there for all and delivered properly so they “get it”. I don't want any more “apologists”.
Your reference to Prop 8 in CA was presented on PRINCIPLE. the "big tent" ignores principles and tries to appeal to all with conflicting motives. The "big tent" doesn't work.
You are confusing “principle” with appealing to race.
The “big tent” was not about race but confliciting ideology. Pro abortion and against abortion were supposed to get along. It doesn’t work.