The fact that they are having to spend so much effort (and cash) on a rebranding effort tells you they are in serious trouble. Polls show even the majority of Brits don’t believe in it, and they have been living in the propaganda fog for far longer than we have.
(according to their marketing gurus, it is failing here because the average American hears “global warming” and starts to suffer from Cartman’s Nightmare Syndrome...
“Hippies....greasy, grimy, dirty, smelly Hippies....”)