Posted on 04/22/2009 5:34:43 PM PDT by 2nd amendment mama
Unlike the current “Republican” politician representing South Carolina’s First Congressional District, GOP candidate Katherine Jenerette has never sold her soul to the special interests.
As a result, she’s not swimming in their big dollar campaign contributions - which means she has to try new, cost-effective approaches to getting her name and her message out to voters.
Take her latest video, for example, which leads off an interesting article on the future of campaigns published by the Southern Political Report …
Meet Katherine Jenerette, a former aide to US Rep. Henry Brown (R-S.C.) who hopes to unseat him in next year’s Republican primary. This ad – direct and somewhat unconventional in approach, low-budget and lodged on the internet – is a harbinger of more to come in 2010.
Back in 2004, Jenerette nearly knocked off incumbent Sen. Dick Elliot. She’s still viewed by some as a fringe candidate, but she’s frankly the only person running for the First District seat who we would trust with our tax dollars.
She’s also a lot of things - an athlete, a businesswoman, an Army paratrooper, a mother of four.
Plus, let’s face it - she’s hot.
But that’s not the point- the point is that candidates like Jenerette are going to find it easier to campaign as increasing numbers of Americans ditch their newspaper subscriptions and get their information directly from blogs, online news aggregation services, social networking sites, viral video providers, etc.
Jenerette has been one step ahead of the tech game for some time now, but it looks like the market is (finally) starting to catch up with her.
WEB EXTRA
I was thinking about Rita Jenrette.
Straight, cheap and digital: What to expect in next year's campaign ads
Meet Katherine Jenerette, a former aide to US Rep. Henry Brown (R-S.C.) who hopes to unseat him in next year’s Republican primary. This ad – direct and somewhat unconventional in approach, low-budget and lodged on the internet – is a harbinger of more to come in 2010.
We have some idea of what the campaign pitches we’ll see next year will look like based on the trends that were so evident in 2008. Predicting what particular kind of political ad will work next year – and in what medium -- is still a tricky proposition.
“This may be the most fluid time in political campaigning we’ve seen in in a while,” said John Rowley of the Nashville-based Democratic firm Fletcher Rowley Riddle, which won seven “Pollie” awards from the American Association of Political Consultants (AAPC) for its work in 2008.
A recent AAPC survey showed political consultants think that a decade from now they will be utilizing the internet more than television and direct mail to get their candidates message across, but between now and then, no one’s sure what the correct mix of old and new media will be. Barack Obama, last year’s “internet candidate,” spent $120-150 million on television, Rowley pointed out.
While social network sites, blogs and email trees allow candidates to “attract and keep and motivate a band of supporters,” Rowley said, they don’t reach a generation of loyal voters who haven’t yet caught up with Facebook, much less Twitter, and independent voters who aren’t in the internet political orbit. The new media already seems to have as many facets as the old, making it more difficult for strategists to know where to put their resources. Television may also remain attractive to campaigns next year because with news-hour ad rates plummeting, it’s likely to be cheaper than in elections past.
What you’ll see will be cheaper, too: “a lot less tinsel and glitter,” said Mark McKinnon, former President George W. Bush’s media advisor. In the old days, campaigns might spend days in the studio crafting “high-concept” ads. Now, McKinnon said, “one-man bands with a camera and a Mac computer” can produce ads for far less. The ease with which video can be produced, compressed and transmitted via the internet has also dramatically shortened the turn-around time for political advertising.
It goes without saying that the economic downturn could necessitate many campaigns doing their ads on the cheap. This unvarnished approach also meshes with what McKinnon perceives as a desire for unpackaged, straight-forward messages.
“An approach will work for a cycle or two and then become outdated,” the Austin-based ad expert said. “The public is very skeptical about political advertising, so it’s very difficult to create something that’s credible and gets the message across.”
Some signs are encouraging. Rowley believes it will be harder than ever to pull off the last-minute sneak attack, a practice which has already been pushed back dramatically by the ability to get responses out quickly over the internet. And the internet gives campaigns the opportunity to deliver more targeted and longer messages – say, a podcast on the issue that’s most on your mind.
But if you’re sitting in your living room next summer watching a barrage of raw, cheap politics, those advantages may not be apparent. Increasingly, we could be moving toward a style of politics which draws an even sharper line between the involved, who will have a host of new opportunities to connect and inform themselves about next year’s races, and the uninvolved, who could find the political advertising of 2010 an even bigger nuisance than ever.
This is interesting. Brown beat the lezbo blonde chick recently and I think that is the only reason he won....because she was a fraud.
Our FReeper friend needs to get out there and make herself a household name and I will bet the world that vets and active duty in this district will fall over themselves to get her elected.
Hell, I will volunteer to support her.
Let us know how things are going.
Mrs. Jenerette, how can we check the box next to your name come election time (in all good faith), if these are the family values you, actually, LIVE by?
Is the name the same if it is any relation?
Bye Bye Ron. You guys are so easy to spot.
Is the name the same if it is any relation?
Hmmmm.... looks like Van Jenerette hasn't posted here since he was arrested back in '07.
Accused assault suspect appears before judge
Well ain't that something?
I recall him as a flaming anti-Muslim bigot fanning religious hatred in the days following 9/11....
Little did I realize that he was also a pervert and child molester... or so the allegations say....
To: SharperThanAMarble
Bye Bye Ron. You guys are so easy to spot.
Well I assume there must be a good reason why "Ron" (whoever he is) got the Zot...
but I'm afraid that this sordid mess goes back to a time where there's a gap in my coverage of this ongoing soap opera...
So for the record, my negative impression of Van predates these more sordid allegations. Where they spring from is a total mystery to me.
#1) I am a U.S. Army Officer and a Paratrooper
#2) I’m a Member of the Second Wives Club
#3) I’m a Politician running for the U.S. Congress.
Between all three of those things I end up being a real moving target for a lot of people who aren't fond of me for a lot of different reasons.
We do remember you! Hope you are well.
BTTT
Between all three of those things I end up being a real moving target for a lot of people who aren't fond of me for a lot of different reasons.
And when one of those people is a close family relation whose allegations are given credence by local law enforcement and media, it does raise cause for concern.
Frankly, I believe people should judge you based on your own merits, and not the dirty linen involving your husband.
Nevertheless, if you seek public office, it is an issue that needs to be addressed head-on.
You can't just sweep it under the rug and hope it goes away (like John Edwards apparently tried to do.)
When is the primary?
As long as Ms. J can control her aides from giving away sensitive info and pictures of our military bases then she is already by far better than Henry Brown.
But be prepared for the very masculine Linda Kettner to try to destroy her since she lost to Brown in ‘08. She will be back with more of her Daddy’s money (Food Lion founder)
ABSOLUTELY!! Come to Summerville! Start NOW
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