“6. Gap (GAP) Old Navy and Banana Republic. “
What will teenage girls/boys do?
What they’re already doing - shopping online and in other stores.
Gap/Old Navy/BR are considered “old people’s stores” now. Old to the teens, that is.
I don’t think Old Navy will disappear, but I can certainly see them curtailing/eliminating their brick and mortar positions and going all on-line and/or becoming a kind of brand or line inside the Gap.