I’m screwed. I wear Crocs flip flops, buy my clothes at Gap, Banana Republic and Eddie Bauer, use a Palm phone, and one of my biggest customers is Home Depot. Maybe the market is trying to tell me something. Maybe overpriced rubber flip flops are silly. And maybe the Palm really does stink.
What’s killing Crocs is the imitation Crocs that everyone else has come out with. You can buy look-a-likes at Walmart for $5, so why buy genuine Crocs for $20? Unfortunately for Crocs they’ve won in the marketplace by creating demand for their product, but their high price and inability to stay ahead of copycats has doomed them. But they still make some great shoes.
Screwed? You are going to be able to stock up on all of their goods for pennies on the dollar at their bankruptcy sales. You can buy more or less a lifetime supply of crocs and gaps.
“You can buy look-a-likes at Walmart for $5, so why buy genuine Crocs for $20? “
My kid’s mom bought them Birkenstocks for $125/pair last week. I’ve had a pair of knockoffs I bought at Walmart for $5 two seasons ago, can’t tell the difference between them from 2 feet away.