Posted on 03/31/2009 1:55:41 PM PDT by Zakeet
More Roosevelt… Less Jimmy Carter… that’s what this brand needs!
Folks, there’s been a lot of scrutiny of President Obama in these first 100 days. It goes with the territory. The attention is brutal no matter who’s in the Oval Office and it always will be.
Exposure is something most marketers covet . . .but over-exposure especially of the wrong features can be deadly for a personal brand.
That is why, Barack Obama –whom I’ve called a first-rate poli-marketer (see the past few weeks FOX Forum posts here)– had better stop behaving like Jimmy Carter and start emulating Roosevelt.
In the last week and a half, he’s said and done things and appeared in ways that could lay the foundation for a negative brand image that no one will be able to reverse.
I can hear the peanut gallery objecting: “But President Obama isn’t oozing Carter-sque doom and gloom.” Fair enough. But he’s oozing something worse: he’s oozing too much intelligence.
Yes, too much intelligence. Intelligence is not a bad thing, but a president should never put too much of it on display.
Jimmy Carter’s mistake wasn’t really the doom and gloom, it was his professorial, uber-competence and his legendary micro-managing. The doom and gloom was an inevitable product of his putting too much intelligence on display.
Basically, it was his publicly-aired honesty and wandering intellect that got him into trouble. These traits obscured the sacred/universal qualities of the presidency and the need for strongly directed leadership. It actually diminished the presidency in the electorates’ eyes.
Instead of seeing assured leadership, the American people saw Hamlet — a bright guy constantly re-evaluating and refining his positions (something that presidents and all other effective leaders should basically do behind closed doors and well out of sight).
(Excerpt) Read more at foxforum.blogs.foxnews.com ...
Why not? Clinton was a pig.
marked to read later
Your comment had me check. You GOT me. LOL
TMI
“Lipstick on a pig” would not even compare to that article. I hate lipstick and for the first time I would feel sorry for it on Obama.
This is typical coded transvestite language, folkes. Let us face it. We have transvestites in power.
Any time now to see the whores of Babylone reveal themselves throughout the Obama sphere of support.
Come on, let us see them all get out of the closet for real now, “doggettes” and air biting twisting maggots pausing as “bright” under the media ueber support light.
The more they push this, the more the puke factor. Quite a service in opposite reactions and portrayals.
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