Posted on 03/03/2009 5:19:41 PM PST by PJ-Comix
CHICAGO (AP) -- Alongside its flashy array of triple espressos, foamy cappuccinos and half-caff extra-hot flavored lattes, Starbucks Corp. unveiled its newest coffee drink Tuesday: a cup of average, instant Joe served up for the equally proletarian price of about a dollar a cup.
Hoping to convince recession-shocked customers to return to the brand that has spent years cultivating coffee connoisseurs, Starbucks is at first offering instant coffee only in Chicago and the chain's home base of Seattle.
Executives hope the water-soluble "Via" -- sold in three- and 12-packs -- will reinvigorate the chain's sagging sales and profits, and give it an edge in the globe's $17 billion market for instant coffee.
(Excerpt) Read more at biz.yahoo.com ...
their customer base is made up of liberals. nuff said.
Sure, and I wouldn’t have thought people would pony up $5 for a cup of joe either. But millions still do it every day.
Doesn’t McDonalds coffee regularly beat Starbux in blind taste tests??
Instant coffee being served in a coffee house is almost like a joke. Actually it is a joke. It’s like going to a steakhouse and seeing a Salisbury steak TV dinner on the menu.
McD’s coffee is great....also love their sweet tea
We serve dunkin donuts dark roast in our home....
I was wondering what California was doing with the solid waste since they have been recycling their sewage into drinking water. Now I know!
It’s actually $1.68 for “tall” black which in reality, is a “small” cup of coffee. I prefer the McDonald’s coffee. The last time I went to Starbucks was Christmas time, it was snowing and my kid brother wanted some cocoa.
STBX does not sell a $5 cup of coffee.
I’d say Starbucks just jumped the shark...
Try Eight O'Clock brand. Very good and about 1/2 the price.
Thanks I will try it
McDonald's coffees taste OK, but they are just too full of sugar for my tastes. They are off my reasonable choice list as well.
Mickey D’d coffee TROUNCES StarSmucks coffee in every head-to-head test. ....and it’s cheaper!
S’bucks is obviously flailing around for a fix to lower sales. I can’t imagine instant coffee being the answer.
Next thing you know it’ll be served in white Styrofoam cups by ladies with hairnets! LOL
About half the staff at my local Starbucks is former small business owners or grad students. The economy killed their businesses, so they are doing the "survival" jobs to stay afloat.
well.
survival jobs is right. I think we are all going to need one pretty soon.
Not in my taste test, but that’s really the only one that matters to me. McDonald’s has some horrendously over-sweet drinks, as well, but I’m more of a regular coffee guy, anyway.
That said, caffeine content in a small (Tall) Starbucks v. McDonald’s:
Starbucks: 240 mg
McDonald’s: 109 mg
If I’m looking for a long-acting morning buzz, Starbucks gets me there cheaper, more efficiently, and tastier than does McD’s or any other coffee place I’ve found.
Sorry, gang. I’ll take Starbucks anyday.
You could take in plain coffee, as well. Actually, studies have shown that coffee and caffeine are protective against diabetes. Just drink it without the sweetners. Add a bit of milk.
Huh? You pour it out black and then add in as much sugar as you want. Me? I prefer it with cream but NO sugar.
It’s not being sold in the stores as brewed coffee. It’s being sold for home use.
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