Romney is putting his money where some disgruntled FReepers mouth's are. They talk up how committed to conservatism they are yet I'd like to see how much they have donated to these 11. Or how much they have donated to the Coleman legal defense fund to keep looney Franken out of the senate.
Romney knows how to work the media as well and leverage the press. It isn't just the $1,000 he donated to the campaigns but by donating even the LA Times is forced to list the Pubbies name. It's good exposure for them as well.
It's alot like when he gave money to Michelle Bachmann and campaigned for her in Minnesota. The media listed the cash donation but did not include the cost he paid out of pocket to fly up for multiple campaing stops and events on her behalf. He had won the GOP MN primary so the effect of his appearances did help her beyond just the cash amount he gave. But the media was forced to cover her events more.
That kind of looks like Jackie Leavitt in front of Mitt.