I know. He just looks once and a great while, relies on a head hunter, or just posts a resume on one site. I really think that until he really wants to, it just won’t happen.
By then it might be too late. I suggest you motivate him.
If you need an example to encourage you, check out the Dust Bowl during the Depression. The first ones to bail out of the Dust Bowl and head for California (where there was still a vibrant economy) were the ones that got the jobs and were able to keep them. The ones that waited until it became blatantly obvious to everyone and the banks were repossessing houses, well, they didn’t fare so well.