With the economy heading south, we are seeing how wise retailers are using the internet in ways, they could never use fishwraps, tv and even radio to target key customers with specific offers and deals.
My wife is a Talbot customer for over 3 decades. She buys from the local store and from the internet. A couple weeks ago, she got a special email from Talbots. If she brought that email into a store she would get a very nice gift.
We took it into a newer Talbots in eastern Contra Costra county. She was the first one with the EMail. We found out that only certain top customers got the that EMail.
My wife got the nice gift and was one of the first customers to take advantage of a new sale that began that day/weekend. She several hundred $’s of clothes, she needed that were newly on sale or had an extra sales premium.
This pin point advertising works for me as a fly fisher, one son as fly fishing, hunter and boat person and for the other son as a rabid bike rider.
There is no way they can target us via fishwraps, radio or tv.
We always take the Hotel discount of no USATODAY.